Self-help is not a way of saving labor in Ikea's style of warehouse stores. The concept of customers helping themselves to their merchandise reflects the retailer's southern Swedish roots of team effort in order to reduce the costs, self-reliance and reduction of unnecessary frills.
The global home furnishings retailer founded by 87-year-old Ingvar Kamprad has united disparate cultures worldwide with one cleanly designed aesthetic for furniture. This aesthetic also is applied to the multitude of other accessories that the company produces for itself or under exclusive arrangements with other companies that it may own.
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Source: Retail Merchandiser
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