Instagram doesn’t have a shopping cart function for businesses, but that doesn’t stop Wilson from cashing in. The former pharmaceutical researcher posts pictures of small, shippable products on the company Instagram site and not only makes sales, but also increases traffic to her store.

“I don’t think many business owners think of Instagram as a way to boost sales,” she says. “Trust me, I was totally stunned when I sold my first item on Instagram, but it works.”

Want to know her secrets? Here are a few tips from the furniture restoration guru who has turned Instagram into a retail hot spot.

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