From Home Furnishing Business
High Point Marketing Campaign Takes BMA Best in Show
The High Point Market Authority also took two Gold awards (best in category-complete campaign and print ads); one Silver (press invitation direct mail piece); and one Bronze award (new logo design) for its Inspirations campaign.
“This recognition really belongs to our entire marketing team,” said Tom Conley, High Point Market Authority president and CEO, “including our marketing partner and advertising agency, Emisare.”
Emisare is a Greensboro, N.C.-based relationship branding and marketing technology firm, developed the campaign.
The 2013 Inspiration ad campaign presented the High Point Market as the center of inspiration in the home furnishings industry where the world’s leading product designers show their latest ideas; and where retailers come to find the fashions and innovations that will revitalize their stores, and designers take those inspirations home to their customers, giving them the ideas to reinvigorate their homes.
The campaign sought to capture that moment of inspiration, when an exciting new idea emerges.