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From Home Furnishing Business

High Point Marketing Campaign Takes BMA Best in Show

The High Point Market Authority's Inspirations has won best in show at the Business Marketing Association-North Carolina's ProAds Awards.

The High Point Market Authority also took two Gold awards (best in category-complete campaign and print ads); one Silver (press invitation direct mail piece); and one Bronze award (new logo design) for its Inspirations campaign.

“This recognition really belongs to our entire marketing team,” said Tom Conley, High Point Market Authority president and CEO, “including our marketing partner and advertising agency, Emisare.”

Emisare is a Greensboro, N.C.-based relationship branding and marketing technology firm, developed the campaign.

The 2013 Inspiration ad campaign presented the High Point Market as the center of inspiration in the home furnishings industry where the world’s leading product designers show their latest ideas; and where retailers come to find the fashions and innovations that will revitalize their stores, and designers take those inspirations home to their customers, giving them the ideas to reinvigorate their homes.

The campaign sought to capture that moment of inspiration, when an exciting new idea emerges.







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Rhino Shield    6 years ago

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Jenn Anderson
Boston, MA
I am having l nightmares over the Rhino Shield covering on my house, installed just over three years ago. Large bubbles are in the material that I can slit and hand peel the material, right down to the bare red cedar clapboards, which were also primed with an oil primer and finished with latex paint before the Rhino-Shield was applied. The material has a lifetime guarantee, so when I called several persons, including the owner Rhino Shield they all came over quickly.
Rhino Shield said that the material was probably put on when the cedar was damp, and thus would strip everything and apply a new primer and finish coat, let dry, then apply new Rhino Shield, adding that there will be no more work till flashing is....
Read more about my issue here
http://www.bostonglobe.com/business/2013/09/14/coating-home-bubbled-after-years/EvVT7CXrTWHf9A6Ky9eF9N/story.html
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