Surya, Papilio Forge Partnership

October 15, 2013  by in Business Strategy, Carpets / Rugs, High Point, Industry, Market, Product   

The rug collections, each of which features its own distinct and engaging personality, combine a unique design aesthetic with recycled materials and unexpected construction techniques to offer fashionable, eye-catching rugs that are as comfortable as they are stylish.

A trendsetter in the European novelty rug market, Papilio believes it is important to give used and discarded materials a second life. The company’s rug designs incorporate exotic fibers such as bamboo, banana and camel wool, along with less common materials like newspaper, used cardboard and Indian saris, to provide a range of eco-conscious options. The rugs are grouped into lifestyle collections, each of which contains several price points—making the collections accessible to a variety of consumers and exemplifying Papilio’s philosophy that “design doesn't have to be expensive.”

“Based on the depth of the Surya line, and the level of service the company provides to its expansive customer base, we believe that Surya will be a strong advocate for the marketing of our products within the U.S. while remaining true to the Papilio brand,” said Christophe Vervaeke, vice president of product development, R&D, Papilio. “Like Papilio, Surya is an innovator and is committed to offering its customers products across a range of lifestyles and price points to ensure that they always have access to the latest trends and designs.”

A recipient of a number of international design awards for its recycled rugs, including the Red Dot Design Award and Henry Van de Velde Design Award, Papilio has chosen to offer brand rights for its rugs in the U.S. exclusively to Surya.

“We are excited to partner with Papilio to bring to the U.S. market these stylish and trendsetting European rugs that not only convey a unique design aesthetic but also reflect concern for our environment and sustainability,” said Satya Tiwari, president, Surya. “Papilio’s inspired, forward-thinking approach to design is a natural match for Surya, and we look forward to offering these trend setting collections to our customers.”