Daily News
From Home Furnishing Business
Pottery Barn, Sherwin-Williams Paint Partnership
July 10,
2013 by Home Furnishings Business in Business Strategy, Industry 
Retailer Pottery Barn and its affiliated sister brands have partnered with paint retailer Sherwin-Williams that will result in paint palettes that coordinate with home furnishings.
The partnership set to debut this month will feature Sherwin-Williams colors that coordinate with the Pottery Barn, Pottery Barn Kids, PBteen andWest Elm collections.
"Williams-Sonoma, Inc., and Sherwin-Williams are both committed to helping consumers create beautiful, coordinated furnished spaces," said Karl Schmitt , vice president of marketing for Sherwin-Williams. "Through this exciting new partnership, we are making it easy for people to get inspired and create their perfect space, whether they are shopping in-store, online or through catalogs."
The Pottery Barn brands and West Elm will feature room vignettes that pair furniture and décor with Sherwin-Williams colors and Emerald Paint in catalogs, Web sites and stores. Customers will also be able to pick up complimentary in-store color brochures featuring seasonal color palettes and painting tips.
The first Williams-Sonoma branded paint palettes will be released in this month to coordinate with the launch of the fall and winter collections for all three Pottery Barn brands and West Elm. New seasonal paint palettes are expected be introduced semi-annually.
"To help complete their room, our customers are always interested in knowing more about the paint colors used in our catalogs, online and in our stores," said Audrey Gerber , vice president of marketing for Pottery Barn brands. "These palettes coordinate perfectly with our home furnishings and accessories, making it easy to decorate with confidence. This new collaboration enhances our complimentary Design Services because we can now recommend wall colors during our consultations in-store and in-home."