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From Home Furnishing Business

Surya Gets 100K Facebook Likes

Rug and accessory vendor Surya announced that 100,000 fans and counting have “liked” its Facebook page.

This makes Surya, Calhoun, Ga., one of the few companies in the industry to reach this social media milestone. The company’s Facebook page has become a hub and go-to resource where interior designers, design enthusiasts and end consumers can learn about the latest home decor trends, view Surya’s latest product offerings and exchange ideas on home decor-related topics.

With the continued upsurge in social media adoption, it has become increasingly important for brands to expand their social media presence. According to a 2013 study by Experian, 27 percent of total U.S. Internet time is spent on social networking sites. An active participant in multiple social media platforms, including Facebook, Pinterest, Houzz, YouTube, Twitter, Instagram and LinkedIn, Surya regularly updates its social media sites to ensure that customers have access to inspiring, engaging and relevant content.

Surya has invited a panel of industry thought leaders to discuss the evolving role of social media in the home decor and interior design space during this fall’s High Point Market. The special session, entitled “Social Media Success in the Home Decor Industry,” is open to all market attendees and will be held at Showplace 4100 on Sunday, Oct. 20 at 4 p.m. Panel members include: Maxwell Ryan, founder of Apartment Therapy and author of Big Book of Small, Cool Spaces; Jason Harris, founder of The Design Network, and executive vice president at Furnitureland South; Lisa Ferguson, founder of Decor Mentor; and Gretchen Aubuchon, founder of Fashion + Decor.

“Surya not only has ‘shown up’ for social media but, as a clear early adopter and leading brand, also deeply understands the importance of social media in today’s fast moving business environment,” said Lisa Ferguson, founder of Decor Mentor, an educational collaborative community for interior design professionals and consumers. “Surya is a role model in promoting active engagement among its fans and offers real value to the market via its strong social media presence.”

“At the core of Surya is a portfolio of great products with great value and an ongoing commitment to relevancy in an ever-evolving home decor industry,” added Jason Harris, founder of The Design Network, a site that shares inspiring videos about interior design, style and home fashion. “Surya’s commitment to social media marketing is simply an extension of the underlying essence of the brand.”

Surya is continuing to extend its reach into social media and is actively exploring new social platforms.

“Today, more than ever, brands must listen to and interact with end consumers,” said Satya Tiwari, president of Surya. “We have built a dynamic social media community across all of our social media sites where our customers--and their customers--can engage in online discussions, view curated content, participate in product giveaways and share design projects and store promotions with the Surya online community. In turn, we receive valuable feedback about our product offerings while also fostering increased brand awareness and customer loyalty.”

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