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From Home Furnishing Business

Reverie Unveils New Logo, Branding Campaign

Adjustable bed base manufacturer ReverieReverie Logo has unveiled a redesigned logo and branding campaign emphasizing high-tech innovation and products with customizable, personalized comfort options.

Featuring a new icon, colors and font for the company name, the modern look will first appear on the company’s Web site( followed by a phased rollout of new point-of-purchase materials, catalogs and product over the next year to support its retail partners.
The new maintains ties to Reverie’s former aesthetic. The icon demonstrates the metamorphosis of Reverie’s original butterfly into a strong, modern symbol. The four segments of the “wings” were designed to represent components from the company’s patented DreamCell mattress technology. Meanwhile, the matching colors in its upper and lower quadrants represent the motion and flow of the company’s adjustable foundations. The company name features a new bolder font selected to portray a freshness and warmth.

“The redesign of our logo is crucial to creating brand recognition among consumers and at the same time, expressing what the Reverie brand symbolizes,” said Franklin, Mich.-based Reverie Marketing Director Lisa Tan. "That’s why we put considerable time and research into the development of our new look. In fact, we based our new logo colors--the pairing of a dark and light blue--upon extensive consumer testing that revealed these are hues they identify with comfort and relaxation. I think retailers will appreciate that we go right to the source to discover what will resonate with their customers."

The company will maintain its tagline “Sleep well tonight. Live better tomorrow” as part of the redesign. Reverie will officially launch the new logo with the debut of a new, comprehensive Web site this fall. Changes to point-of-purchase materials, catalogs, products and packaging will follow over the next 12 months.

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