From Home Furnishing Business
CDG Gets Social with Design
The group of retailers is asking fans, followers and friends to choose from six Ultrasuede shades in dressing a sofa. The winning color will be shown on a sofa in the High Point Market showroom of Lazar on select BKind3 frames
Interested in sharing your insight? Go online to place your vote.
The initiative is part of the group's newest marketing campaign, which includes a Web site redesign, design blog, and social media integration.
"Our goal is to speak to our customers, educate them about design, provide inspiration, and tell our stories," said Alicia Mendez, executive director. "Shopping local to support your community is part of the message but we also want customers to know that we're proud to be partnered only with the finest manufacturers, suppliers, and fabric resources in the business."
The Contemporary Design Group is a national association of independent home furnishings showrooms, specializing in modern and contemporary design. The group is 38 showrooms strong with retail members in 35 cities.