Daily News
From Home Furnishing Business
Twin-Star Partners with HGTV's "Love It or List It"
August 27,
2013 by in Business Strategy, Industry 
Twin-Star International has partnered with HGTV’s real estate and renovation television show, "Love It or List It."
Over several episodes this Fall, viewers will see a variety of Twin-Star International’s Tresanti home entertainment furniture, ClassicFlame electric fireplaces and LUXE Bath Works vanities and mirrors as they are featured in the show’s newly renovated homes.
“We are very excited to be working with Big Coat Productions and their television show 'Love it or List it,'” said Brian Brigham , director of marketing and public relations at Twin-Star, Delray Beach, FL. “As I am a huge fan of the show myself, I find our partnership to be a great achievement for Twin-Star because the interior designers of one of the most popular home remodeling television shows have hand selected our high quality products to be part of their show."
Brigham noted that "Love It or List" it fans range from first=time home buyers to celebrities such as now-retired U.S. Secretary of State Hilary Clinton, who revealed to the New York Times that "Love It or List It" is her favorite television show.
In each episode, interior designer Hilary Farr and realtor David Visentin compete to help homeowners decide whether to stay in their current home or sell it and buy a new one. While Visentin shows the homeowners tempting houses currently for sale as part of his effort to convince them to move, Farr shows homeowners that within their budget she can transform their worn-out house into a wonderful new home to convince them to stay. Love it or List it is shown on the HGTV channel on Monday nights.
Viewers will see Twin-Star furnishings such as the Tresanti Dakota 48-inch home entertainment console in a Carmel Oak finish; and the ClassicFlame Serendipity electric fireplace that hangs on the wall.
In the bathroom, the "Love It or List It" designers chose Luxe Bath Works Raines 30-inch wide high-gloss white vanity with polished nickel-plated hardware. They also chose the Axel Vanity, which has a 40-inch wide faux-alligator upholstered cabinet with chrome nail head trim and a solid Carrara marble countertop with integrated basin.