FurnitureCore
Search Twitter Facebook Digital HFBusiness Magazine Pinterest Google
Advertisement
Ad_Custom

Get the latest industry scoop

Subscribe
rss

Daily News

From Home Furnishing Business

Ikea's Growth Strategy

Self-help is not a way of saving labor in Ikea's style of warehouse stores. The concept of customers helping themselves to their merchandise reflects the retailer's southern Swedish roots of team effort in order to reduce the costs, self-reliance and reduction of unnecessary frills.

The global home furnishings retailer founded by 87-year-old Ingvar Kamprad has united disparate cultures worldwide with one cleanly designed aesthetic for furniture. This aesthetic also is applied to the multitude of other accessories that the company produces for itself or under exclusive arrangements with other companies that it may own. 

... 

Read Full Article...

Source: Retail Merchandiser

 

 







b i u quote


CAPTCHA image
Enter the code shown above in the box below.
Save Comment

Showing 0 Comment

Performance Groups
HFB Subscribe
HFB Designer Weekly
HFB Designer Weekly