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Artistic Tile Debuts Extension of Game On Collection by Michelle Gerson at BDNY
November 10,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Lock It and Matchstick, two extensions of the Game On Collection by renowned interior designer Michelle Gerson, will make their debut at Boutique Design New York (BDNY), Nov. 8 – 9 at the Javits Center in New York City. Artistic Tile will present the patterns at Booth 2619.
First introduced as a series of four patterns stocked in multiple colorways, Game On translated the bold, modern point of view of the designer into natural stone tile through Slide, Zip, Spot On, and Stix. Building on the enduring appeal of those original designs, Lock It and Matchstick carry the collection forward with a refined expression of her design language. Lock It interlocks mirror-image forms in a measured rhythm of positive and negative space, while Matchstick pairs circles and rectangles in a study of classic elegance.
“Gerson has a rare ability to make the simplest shapes feel confident and thoroughly modern,” notes Courtney Vagliardo, design director at Artistic Tile. “For BDNY, we let natural stone carry that vision through luxurious color. Lock It will be shown in regular and mini sizes across five colorways. Verde Reale brings a lush, deep green, while Brunetta settles into rich, earthy brown. Calacatta Rosa offers a whisper of blush, and Breccia Pernice glows with warm, rust tones. Cloud pairs two neutral stones with Azul Cielo, setting soft browns against a pale, airy blue. Matchstick will appear in Verde Reale, Brunetta, and a serene, all-neutral version of Cloud.”
Lock It and Matchstick are offered through the Tailored To Program, the Artistic Tile custom mosaic service. Each pattern is crafted in-house at the company headquarters in Secaucus, New Jersey, and made to order from any stocked natural stone or glass. Designers can tailor color, stone, and scale to each project, making Gerson’s signature style entirely their own.
“The response to Game On has shown us how much designers value a distinctive aesthetic paired with the freedom to customize,” says Joshua Levinson, CEO of Artistic Tile. “With Lock It and Matchstick, designers can even change the finish of the stone. Because we cut each pattern at our New Jersey headquarters, we can bring the same precision and quality to every project, from private residences to hospitality spaces.”
Lock It and Matchstick, new designs by Michelle Gerson, will be on view at BDNY. See the contemporary take on classic stone tile at Artistic Tile Booth 2619.