Wayfair Inc. Reports Financial Results for Third Quarter

November 4, 2026  by Karen Parrish in Business Strategy, Industry   

Third Quarter 2026 Financial Highlights

- Total net revenue of $3.4 billion, increased $303 million, up 9.7% year over year

- U.S. net revenue of $3.0 billion, increased $312 million, up 11.4% year over year

- International net revenue of $380 million, decreased $9 million, down 2.3% year over year. International Net Revenue Constant Currency Growth was (1.8)%

- Gross profit was $1,012 million, or 29.6% of total net revenue. Non-GAAP Contribution Profit was $550 million, or 16.1% of net revenue

- Net income was $62 million and Non-GAAP Adjusted EBITDA was $236 million

- Diluted earnings per share was $0.45 and Non-GAAP Adjusted Diluted Earnings per Share was $0.93

- Net cash provided by operating activities was $198 million and Non-GAAP Free Cash Flow was $136 million

- Cash, cash equivalents and short-term investments totaled $1.1 billion and total liquidity was $1.5 billion, including availability under our revolving credit facility

"Q3 was our strongest quarter of growth in the post-pandemic period, with total net revenue up 9.7% year-over-year and our U.S. business growing over 11%. That growth flowed through nicely to the bottom line, with an Adjusted EBITDA Margin of 6.9%, our best Q3 result since 2020," said Niraj Shah, CEO, co-founder and co-chairman, Wayfair.

"At the start of this year, we told you we expected to take share in the U.S. at a pace we had not seen in several years. With U.S. revenue growing double digits against a roughly flat category here in Q3, we've done exactly that. That growth was driven by orders, which were up 12% year-over-year, and active customers up more than 4%. The momentum we have on orders and customers give us confidence that our share gains are structural, and we are still in the early innings."

Other Third Quarter Highlights 

- Active customers totaled 22.2 million as of September 30, 2026, an increase of 4.7% year over year

- LTM net revenue per active customer was $596 as of September 30, 2026, an increase of 3.1% year over year

- Orders per customer, measured as LTM orders delivered divided by active customers, was 1.90 for the third quarter of 2026, compared to 1.87 for the third quarter of 2025

- Orders delivered in the third quarter of 2026 were 11.0 million, an increase of 12.2% year over year

- Repeat customers placed 80.0% of total orders delivered in the third quarter of 2026, compared to 80.1% in the third quarter of 2025

- Repeat customers placed 8.8 million orders in the third quarter of 2026, an increase of 11.4% year over year

- Average order value was $311 in the third quarter of 2026, compared to $317 in the third quarter of 2025

- 64.4% of total orders delivered were placed via a mobile device in the third quarter of 2026, compared to 63.0% in the third quarter of 2025

Webcast and Conference Call

Wayfair will host a conference call and webcast to discuss its third quarter 2026 financial results today at 8 a.m. (ET). Investors and participants should register for the call in advance by visiting https://events.q4inc.com/analyst/124710659?pwd=m5JZILpt. After registering, instructions will be shared on how to join the call. The call will also be available via live webcast at https://events.q4inc.com/attendee/124710659. An archive of the webcast conference call will be available shortly after the call ends on Wayfair's Investor website at investor.wayfair.com. Important information may be disseminated initially or exclusively via the Investor website; investors should consult the site to access this information.