Daily News
From Home Furnishing Business
Fable Launches First Bedding Collection
October 29,
2026 by Karen Parrish in Business Strategy, Industry 
Fable, the design-forward home brand known for thoughtfully designed everyday essentials, moves from tablescapes to dreamscapes with the launch of its first bedding collection.
Launching with stonewashed linen and 400-thread-count, long-staple Giza 94 Egyptian cotton percale across ten versatile colorways, the collection brings Fable’s considered approach to material, color, and everyday functionality into the bedroom, with fabrics independently tested to perform and last through everyday use.
The collection offers a complete assortment of bedding essentials, including duvet covers starting at $250, flat and fitted sheets, and pillowcase pairs. The 400-thread-count, long-staple Giza 94 Egyptian cotton percale is available in five colorways: Shell White, Birch Sand, Juniper Green, Meadow Blue, and Buttercup Yellow, while the stonewashed linen is offered in five: Shell White, Birch Sand, Storm Blue, Autumn Rose, and Walnut Brown. Sizes range from Full through King, with UK Double and UK King also available.
“Bedding felt like a natural next chapter for Fable. We’ve always believed that the things we live with every day should be thoughtfully designed, beautifully made, and genuinely functional. With this collection, we’re bringing that same perspective to the bedroom through considered materials, a versatile palette, and pieces designed to become part of everyday life. It’s an exciting step in our evolution as a home brand and one that gives us the opportunity to rethink another essential part of the home,” says Joe Parenteau, CEO and co-founder of Fable.
Made for the way bedding is actually lived in, the collection was independently tested through 50 washes alongside leading bedding brands, with both fabrics demonstrating increased tensile strength over time and becoming even more resistant to pulling apart with each wash. The linen delivered up to 4x the industry standard for tear strength and up to 1.8x the tear strength of a leading brand tested, while the percale demonstrated no pilling and 40% less shrinkage than a leading brand.
The results reflect Fable’s considered approach to fabric, allowing the natural qualities of each material to take center stage. Stonewashed for softness from day one, the linen, along with the percale, becomes softer with every wash. Rather than relying on finishes that wash away over time, the collection was designed with longevity in mind, creating bedding made to withstand everyday use.