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From Home Furnishing Business
MillerKnoll & 3D Cloud Announce Product Configurators
October 27,
2026 by Karen Parrish in Business Strategy, Industry 
3D Cloud and MillerKnoll, a global design company, announced the deployment of 3D product configurators on Knoll.com, the latest milestone in its strategy to create high-quality 3D product content once and leverage it across its collective of design brands and customer experiences.
Working with 3D Cloud, MillerKnoll is taking an enterprise-wide approach to 3D product content, using a centralized library to support digital experiences across its portfolio of iconic furniture brands. The strategy reduces duplication, maintains consistency, and speeds the rollout of interactive product configurators, including the latest launch on Knoll.com.
MillerKnoll brings together brands with more than a century of design history, including Knoll, an industry leader in furniture and interiors known for its architectural approach and collaborations with visionary designers. With some of the most recognized products in modern furniture, MillerKnoll takes a portfolio-wide approach to 3D that helps preserve its design legacy while eliminating content silos and reducing duplicate work.
At the center of the strategy is a shared foundation of scalable 3D product content and the full suite of 3D Cloud applications. Instead of treating every website, brand or customer experience as a separate 3D project, MillerKnoll can extend product content investments to each audience and point in the customer journey.
"We're preserving our design legacy in 3D, while looking toward the future of how customers and designers experience our brands," said Lorna Jean Marcuzzo, Senior Technology Manager, 3D Visualization + Content at MillerKnoll. "An enterprise 3D content strategy enables us to launch new digital capabilities and experiences faster, maintain consistency across our portfolio, and maximize the value of every digital twin."
"The Knoll Womb™ Chair demonstrates this strategy in action. Its 3D product content and data, including materials, finishes, and configuration options, are centrally managed in one place that keeps customer experiences aligned and up to date across product offerings and digital touchpoints," Marcuzzo said.
Today, customers can configure the Womb™ Chair and Ottoman, Saarinen Dining Table, and the Barcelona Chair along with many other classic Knoll designs on both Knoll.com and the Design Within Reach website drawing from the same 3D asset foundation. For MillerKnoll, quality and consistency matter. Iconic products should be represented with the same attention to detail wherever customers, designers, or dealers encounter them.
This configurator introduction on Knoll.com builds on 3D Cloud's continuing partnership with MillerKnoll, having previously partnered with Herman Miller, DWR, and Geiger for the launch of 3D product configurators for North American retail and contract sites, as well as product configurators for the MillerKnoll Healthcare contract site.
"MillerKnoll is the clear leader in contract furniture when it comes to 3D. They have created a centralized team that is dedicated to maximizing their 3D content investment and ensuring consistency across their portfolio of iconic designs," said Beck Besecker, CEO and Co-Founder of 3D Cloud. "Start with accurate product content and data. Make it reusable. Keep product presentation consistent. Then give each brand the flexibility to create the experience its customers need," Besecker said.
To use the configurators, visit Knoll.com or DWR.com.