Lovesac Company Introduces Cush Seating Experience

October 26, 2026  by Karen Parrish in Business Strategy, Industry   

Cush is cloudlike done right. It is designed around a simple tension in the sofa category: the deepest, softest seating can lose its shape, while more polished seating can feel stiff. Cush is designed to bridge the two, delivering the sink-in comfort of an oversized lounge sofa with the responsive support and tailored look of a more structured design.

At the center of Cush is Ultraloft Fill, paired with a 9-chamber seat cushion topper and multi-layer comfort system that work together to create a plush, melt-in feel while helping cushions maintain their full, lofty shape over time. The construction keeps fill evenly distributed to minimize shifting, flattening and unevenness.

"The pendulum in home design is swinging toward spaces that feel warmer, softer and more comfortable, without losing that sense of intention," said Shawn Nelson, Lovesac Founder & CEO. "We saw an opportunity to respond to that shift with an innovative solution to push our own idea of comfort forward. With Cush, you can sink all the way in, it bounces back, and it still looks pulled together. It's room to really lounge, designed for how people actually live. The new Cush is LOVESAC comfy."

Modular Seating Designed to Evolve With Real Life

Cush is built from just three core pieces – Armless, Corner and Ottoman – that create nine key configurations, ranging from a two-cushion sofa to a double-chaise six-piece sectional. As spaces and needs change, Cush can be reconfigured and expanded rather than requiring consumers to start over.

Tool-free Cush Clamps and Sticky Feet help keep each piece exactly where it's placed, while replaceable components and reverse compatibility allow the system to evolve over time. Cush is intentionally engineered to exceed furniture durability requirements and is backed by a lifetime warranty.

A Relaxed, Finished Look Built for Everyday Living
The result is a relaxed silhouette that looks intentionally lived-in, not perpetually rumpled. Cush pairs its oversized proportions with tailored covers designed to stay pulled together even when the sofa is truly lived on.

Machine-washable, changeable covers make the entire couch washable, while allowing consumers to update their look as their space and style change. At launch, Cush is available in four Quick Ship Plush Velvet colorways – Olive, Chocolate, Golden Taupe and Slate Blue – along with 210+ custom fabric options. Cush insert liners are also woven from recycled PET bottles.

Cush Availability

Cush launches October 22, 2026, at select Lovesac showrooms, followed by online availability at Lovesac.com. White Glove Delivery brings Cush directly into the home with professional delivery and set up, creating a seamless experience from arrival to lounging.

Lovesac products are always built to last, designed to evolve and made to love. To learn more about Cush, visit Lovesac.com.