Daily News
From Home Furnishing Business
Mark & Graham Announces Exclusive Collaboration with New York City Ballet
October 22,
2026 by Karen Parrish in Business Strategy, Industry 
Mark & Graham, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today an exclusive collaboration with New York City Ballet that celebrates the wonder, artistry, and timeless holiday tradition of George Balanchine’s The Nutcracker®.
The New York City Ballet for Mark & Graham collection translates the magic of the beloved production into a whimsical assortment of personalized holiday gifts, keepsakes, travel accessories and everyday essentials. Designs throughout the collection draw inspiration from the original costumes of George Balanchine’s The Nutcracker®, bringing ballerinas, Nutcrackers, toy soldiers, Christmas trees and ballet slippers to life through delicate embroidery, appliqué, hand-painted details and playful prints.
Mark & Graham is known for transforming thoughtfully designed products into meaningful gifts through personalization. The New York City Ballet collaboration brings that point of view to one of the holiday season’s most cherished traditions, offering customers a collection designed not only to be gifted, but personalized, treasured and passed down as part of their own holiday traditions.
The collection spans holiday traditions, bedtime, imaginative play, travel and keepsakes. From intricately embroidered ballerina and toy soldier stockings, to quilts, pajamas and luggage, the vast collection celebrates the nostalgia and iconography of The Nutcracker while creating new traditions and keepsakes through Mark & Graham’s signature personalization services.
“The Nutcracker is one of the most cherished holiday traditions, inspiring generations with its artistry, imagination, and sense of wonder,” said Kate Lesher, General Manager of Mark & Graham. “Partnering with New York City Ballet gives us the opportunity to bring that magic into the home through beautifully designed gifts that can be personalized to become a part of holiday traditions for years to come.”
"Nearly 75 years since its debut, George Balanchine’s The Nutcracker® remains a beloved holiday tradition and one that continues to provide creative inspiration, as is so beautifully executed in the collection from Mark & Graham,” said Katherine Brown, Executive Director of New York City Ballet.
The New York City Ballet for Mark & Graham collection is now available at MarkandGraham.com. For more information, visit: https://www.markandgraham.com/shop/gift-shops/new-york-city-ballet
Follow along on social @markandgraham and @nycballet for more from the collaboration.