Daily News
From Home Furnishing Business
Little Green Continues Support of Breast Cancer Charities During Awareness Month
October 21,
2026 by Karen Parrish in Business Strategy, Industry 
October 2026 sees Little Greene continue their annual campaign of support of breast cancer charities, donating a percentage from the sale of every tin of paint and roll of wallpaper sold via the company’s Greenwich, CT showroom, US wide stockists, and website littlegreene.us during Breast Cancer Awareness Month.
Throughout the month, Little Greene customers will be actively helping to support breast cancer awareness, with proceeds being donated to a charity partner in the US, United Breast Cancer Foundation. Over the past 15 years, Little Greene has raised over $300,000 in support of breast cancer charities across the UK and Europe.
Little Greene’s Creative Director Ruth Mottershead says, “It is fantastic to be raising money for the United Breast Cancer Foundation this October. I am always astonished by the fantastic support of our customers and network of stockists. Every October during Breast Cancer Awareness month it is wonderful to see our whole team get behind such an important campaign raising funds for these vital services that provide much needed support.”
With a small factory in the foothills of Snowdonia and a Head Office based in Manchester, Little Greene is an independent, family-run business and the only manufacturer still producing a complete range of traditional and modern decorative paints for all areas of the home.
Little Greene paints are lovingly crafted using the highest quality ingredients, clever formulations and complex colour recipes, with no compromise on quality or performance. Little Greene’s environmentally friendly paints include child-safe, water-based paints available in finishes for walls, ceilings, floors and exteriors. They are designed to complement an unrivalled collection of authentic archive wallpaper designs, adapted and re-colored for the contemporary interior.
Little Greene produces one of the most environmentally friendly ranges of finishes for every application, ethically manufactured in the UK, with no compromise on quality or performance. The water-based paints far exceed all legislation on VOCs.
The company has committed to a dedicated programme of recycling and uses sustainably sourced packaging & paperwork for its administration and distribution. There is Greene-thinking at all operational levels, including a continual waste reduction programme, increased recycling and ongoing work to minimize the impact of emissions & transportation.
Little Greene paints and wallpapers are available nationally and internationally, through a network of showrooms, stockists and independent distributors or online at www.littlegreene.com.
United Breast Cancer Foundation (UBCF) is a national 501(c)(3) nonprofit that began as a small grassroots organization serving low-income, under and non-insured women and men in New York State. UBCF is headquartered in Jonesboro, AR and has regional offices in New York. We serve women, men and their families across the country through 8 life-supporting patient and family programs.