Brown Jordan Joins NKBA & Extends to HPMKT with Additional Showroom

October 19, 2026  by Karen Parrish in Business Strategy, Industry   

As one of a select group of NKBA member brands from outside the traditional kitchen and bath categories, Brown Jordan’s membership reflects the continued evolution toward a more holistic approach to residential design—one in which the boundaries between indoors and out, kitchen and entertaining, and individual rooms are increasingly disappearing.

Today’s designers are creating homes as connected environments, with outdoor spaces playing an increasingly important role in how people cook, entertain, gather and live. Brown Jordan’s membership in NKBA provides a new platform for the brand to engage with kitchen and bath designers, architects, and other design professionals who are increasingly being asked to consider the entire home.

Brown Jordan’s Huntley Collection will be on view in the NKBA space at High Point 

“Joining NKBA is a natural evolution for Brown Jordan,” said Ben Collins, President of Brown Jordan. “Our customers and design partners no longer think about the home as a collection of separate spaces, and neither do we. Outdoor living has become an integral part of the way a home is designed and experienced. NKBA gives us an exciting opportunity to connect with an expanded community of design professionals and contribute to the growing conversation around whole-home living.”

The relationship will extend to High Point Market beginning this fall when Brown Jordan will establish an additional showroom presence within NKBA’s Design Hub at Broad Hall, while maintaining the brand’s existing High Point showroom.

NKBA’s Broad Hall destination was created to bring together leading brands and designers across kitchen, bath, and the broader home furnishings industry through immersive product displays, education, events, and programming. Brown Jordan’s participation will bring a distinctly outdoor perspective to the space, further illustrating the growing connection between interior and exterior living.

The additional Broad Hall presence will introduce Brown Jordan to an expanded audience of kitchen and bath professionals while creating a new destination for designers to experience the brand during Market. 

The new showroom will showcase an extensive display of Brown Jordan’s outdoor dining and entertaining settings. Designed to bring the comfort and style of indoor living outside, the furnishings include seating areas with cocktail tables, dining tables and chairs, and barstools and bar tables. The brand’s latest collections to be featured include Vero, a new introduction at Fall 2026 High Point Market, as well as Palmetto, Huntley, Solenne, Luca, Oscar, Lisbon, and Venetian.

“Brown Jordan has spent more than 80 years helping to define how people live outdoors,” added Collins. “As architecture and design continue to erase the lines between indoors and out, we see tremendous opportunity to bring our expertise in outdoor living into conversations happening across the home.”

Brown Jordan’s NKBA membership builds on the brand’s longstanding relationships with interior designers, architects, landscape architects, and hospitality professionals. And it reinforces the brand’s commitment to serving the design community through education, inspiration, and industry partnerships.