Daily News
From Home Furnishing Business
Ekornes, Inc. Welcomes Matt Sorensen as North American Sales Director, North
October 13,
2026 by Karen Parrish in Business Strategy, Industry 
Ekornes Inc., the North American subsidiary of Ekornes and home to the Stressless® and IMG Comfort® brands, is pleased to announce the appointment of Matt Sorensen as North American Sales Director, North, effective Oct. 7.
Sorensen brings more than 18 years of sales leadership experience in the home furnishings industry, having held key roles with Classic Home, United/Lane Furniture, Broyhill, and Simmons Bedding. Most recently, he served as Senior Vice President of Sales for Classic Home, where he helped grow annual sales and expanded partnerships with many of North America's leading furniture retailers.
"We are excited to welcome Matt to the Ekornes team," said Peter Bjerregaard, President, North America. "His extensive experience, strong retail relationships, and deep understanding of the furniture industry make him an excellent addition as we continue to grow both Stressless® and IMG Comfort® across North America."
Sorensen brings significant expertise in lifestyle-focused retail channels, a strategic growth area for IMG Comfort®. He also has a longstanding connection to the Stressless® brand, having sold Stressless products early in his career while working in furniture retail.
"I am honored to join Ekornes and represent brands that are recognized worldwide for quality, comfort, and innovation," said Sorensen. "I look forward to working with our retail partners and the Ekornes team to support continued growth and success."