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Fairfield Returns to HPMKT with Showroom Experience Focused on Connection

October 13, 2026  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

Fairfield Mahjong Parlor

This fall, Fairfield will transform a section of its High Point showroom into a stylish Mahjong Parlor, where attendees can enjoy a signature Red Dragon Sangria from 2:00-4:00 PM Saturday through Monday. The installation offers an immersive showcase of Fairfield’s expanded assortment of activity/game tables and chairs upholstered in Valdese Weavers performance fabrics. Visitors can also enter a special market giveaway for a Virora Mahjong set valued at $500.

Fairfield Style Scouts

Five industry experts have been tapped to serve as Fairfield Style Scouts for High Point Market this fall. Each Scout will visit the showroom to select a favorite piece, which will be marked with a personalized sign for attendees to discover throughout market. Together, their selections offer a curated perspective on this season’s emerging styles and trends while showcasing the breadth and depth of Fairfield’s latest introductions.

The Fall 2026 Style Scouts include Jaque Bethke of JAQUE Design, Kayla White of Hickory House by Kayla White, Lina Galvão and Erin Coren of Curated Nest, Rasheeda Gray of Gray Space Interiors, and Sara Malek Barney of BANDD/DESIGN.

Performance Fabric Partnerships

In addition to the Mahjong Parlor and the return of the Style Scout program, Fairfield will host a series of events and activations, including a Mimosa Bar sponsored by Valdese Weavers and two thought-provoking panel conversations co-hosted by Revolution Fabrics. On Oct 17, Fairfield will serve as the exclusive High Point Market host of Puppies, Prosecco & Performance, a pop-up presented in partnership with Revolution Fabrics, where attendees can play with adorable, adoptable puppies from Red Dog Farm and enter for the chance to win a custom Fairfield dog bed/sofa upholstered in Revolution Fabrics.

Fall 2026 High Point Market Event Schedule

Mimosa Bar by Valdese Weavers | October 17 | 10:00 AM - 12:00 PM
Toast to fall High Point Market with bubbles and a selection of mixers and garnishes, presented by Valdese Weavers.

Ice Cream Bar | Oct. 17 - 19 | 12 - 4 PM
Stop by the showroom to create a sundae with your choice of ice cream and toppings.

Let’s Mahj | Oct. 17 – Oct. 19 | 2 - 4 PM
Experience Fairfield’s new assortment of game tables and chairs and sip on the brand’s signature Red Dragon Sangria. Enter to win a Virora Mahjong set valued at $500.

Panel | Oct. 17 | 2 PM | Hosted in Partnership with Revolution Fabrics “The Opportunity Gap: Challenging Assumptions About Growth and Success” In this conversation moderated by Pearl Collective co-founder Gail Doby, panelists Christopher Todd, Sara Malek Barney, and Heather Peterson will challenge common misconceptions about what drives growth and profitability. Together, they will explore how designers can leverage a range of opportunities, work strategically, and build sustainable businesses that support long-term success.

Puppies, Prosecco & Performance | Oct. 17 | 3 - 5 PM   Join Fairfield and Revolution Fabrics for an afternoon of prosecco, puppy love, and performance fabrics, featuring adorable, adoptable pups from Red Dog Farm. Attendees can also enter for the chance to win a miniature Chloe Sofa dog bed upholstered in Revolution Fabrics.

Panel | Oct. 18 | 2:00 PM | Hosted in Partnership with Revolution Fabrics “The Custom Advantage: Redefining Value and Luxury in an Era of Instant Gratification”  Join HPxD Managing Director Jane Dagmi and panelists Isabel Ladd, Jaque Bethke, and Jennifer Farrell as they explore what "custom" actually means today. Attendees will discover why custom is becoming an increasingly important part of the design process, how designers can effectively communicate its value, and how to manage client expectations in an era defined by speed, convenience, and instant gratification.

Fairfield’s programming is open to all High Point Market attendees and will take place in its showroom at 200 North Hamilton, Suite 100. To learn more about Fairfield’s Fall 2026 High Point Market events, visit: https://www.fairfieldchair.com/Promotion/High-Point-Market-Fall-2026-Events-Schedule