Nice Link Unveils Design Studio in HPMKT Showroom

October 12, 2026  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

An extension of Nice Link’s design-first approach, the studio will allow customers to start with a showroom group and customize it with a wide selection of premium fabrics, leathers and wood finishes. AI-powered renderings created on the spot will allow customers to quickly visualize customized products and coordinated room settings as they work through materials, finishes and other design choices with the Nice Link team.

“No two retailers are the same, and what works for Retailer A may not work for Retailer B,” said Jay Carlson, president of Nice Link Home Furnishings. “By creating an environment where we can sit down and review different materials, we can take a great group from our showroom and tailor it to the customer’s specific needs. It’s a more hands-on, customized level of service.”

The studio also showcases Nice Link’s expanding whole-room capabilities, enabling customers to coordinate upholstery with accents and occasional tables for cohesive room collections. The company’s growing product offering now extends into bedding as well, with the introduction of several upholstered beds.

Nice Link’s vertically integrated operation includes more than 2,000 skilled employees across its 1.5-million-square-foot campus in Haining, China, and three factories in Vietnam. Its capabilities span fabric design and production, fabric and leather cut-and-sew, and upholstery manufacturing, serving many of the leading manufacturers and retailers in the U.S. market.

The new design studio will be open throughout High Point Market at the Nice Link Home Furnishings showroom on the 10^th floor of Market Square Textile Tower.