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From Home Furnishing Business
Natuzzi Italia Presents Design Events at HPMKT
October 6,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
At Fall High Point Market, Natuzzi Italia will extend its long-standing culture of innovation beyond product into the ideas shaping the future of the interior design business. Across three educational events designers and industry leaders will explore luxury client service, operational growth and the delivery of immersive luxury - creating a place where design intelligence and business strategy meet.
The series reflects a broader Natuzzi Italia point of view: meaningful innovation begins with understanding how design can improve the human experience, be it physical, emotional or functional. The same questions apply to the professional design businesses that serve clients daily. Each program takes on a different pressure point facing design firms now, with conversations intended to offer practical perspective as well as fresh thinking.
“High Point Market is where our industry comes together not only to see what is new, but to exchange ideas about what is next,” said David Workman, Chief Commercial Officer-North America. “For Natuzzi, innovation has always been about more than form. It is about creating better experiences. These conversations bring that spirit to the business of design, giving designers a place to question assumptions, learn from one another and return to their firms with ideas that can create meaningful change.”
SATURDAY, OCTOBER 17 | 10 am
THE LUXURY CLIENT STANDARD: BUILDING YOUR BUSINESS FOR HIGH-END CLIENTS
Luxury is not simply an aesthetic. It is an operating standard. This conversation looks at the expectations, systems and service decisions that allow design firms to serve sophisticated clients at a consistently high level - and to build businesses capable of sustaining that promise.
SATURDAY, OCTOBER 17 | 2 pm
INSIDE OR OUT? HOW SMART DESIGN FIRMS BUILD FOR GROWTH
As a design firm grows, what belongs inside the business and what is better entrusted to specialized outside expertise? Designers and an operations expert compare the real trade-offs in control, expertise, cost, capacity, profitability, time and client experience - with a candid look at how the right operational model can protect both creative energy and growth.
SUNDAY, OCTOBER 18 | 3:30-4:30 P.M.
IMMERSIVE LUXURY: HOW THE BEST FIRMS DELIVER ON EVERY PROMISE
The luxury client experience is built through hundreds of details - many of them invisible until something goes wrong. This 360-degree conversation examines how leading firms align design, communication, brand, product and execution so that every touchpoint reinforces the promise made at the beginning of the relationship.
All three programs take place in the Natuzzi Italia showroom, Casa Italia building, 130 W Commerce Ave. Natuzzi is open during High Point Market October 17-21, Saturday through Tuesday from 9 a.m. to 6 p.m. and Wednesday from 9 a.m. to noon.