Daily News
From Home Furnishing Business
Flexsteel Expands Partnership with Dan Patrick with Immersive Sound Seating
October 5,
2026 by Karen Parrish in Business Strategy, Industry 
Building on a successful collaboration that introduced Zecliner® to millions of sports fans, Flexsteel Industries, Inc. is expanding its partnership with Emmy and Marconi Award-winning broadcaster Dan Patrick to highlight Flexsteel Pulse™, the company's new immersive sound seating collection.
As Flexsteel continues to innovate within the home furnishings industry, Dan Patrick will transition from representing Zecliner to becoming an endorser of Flexsteel Pulse, highlighting a new category of premium seating that combines legendary Flexsteel comfort with immersive, high-performance audio technology.
Designed for today's entertainment-driven households, Flexsteel Pulse brings premium immersive sound directly into the furniture itself. The collection blends Flexsteel's renowned comfort and craftsmanship with integrated audio technology, wireless connectivity, intuitive controls, and thoughtfully concealed features that create a richer entertainment experience without compromising style. Whether watching the big game, streaming a movie, gaming, or listening to music, Pulse transforms everyday seating into a more engaging way to experience entertainment at home.
Dan Patrick has spent decades building one of the most trusted voices in sports. His authenticity, credibility, and passion for creating memorable fan experiences make him a natural ambassador for Flexsteel Pulse. As consumers increasingly seek more immersive experiences at home, Patrick's audience frequent the game-day thrills and the very moments Pulse was designed to enhance the experience of, making this partnership a strong evolution for both Flexsteel and The Dan Patrick Show.
Effective immediately, Flexsteel Pulse will be featured throughout The Dan Patrick Show, including placement within Patrick's iconic man cave studio. The expanded partnership will introduce audiences nationwide to Flexsteel's newest innovation while demonstrating how immersive sound seating transforms the way people experience entertainment at home.