Daily News
From Home Furnishing Business
Casper Reinvents Mattress Store Experience with NoHo Flagship
September 23,
2026 by Karen Parrish in Business Strategy, Industry 
Casper, the sleep company known for reimagining how people shop for mattresses and sleep products, today announced the reopening of its flagship Sleep Shop in NoHo. Located at 627 Broadway, the renovated store introduces a new retail experience designed to make finding the right mattress easier, more personal and more enjoyable. Situated alongside Casper’s corporate headquarters, the flagship serves as a public-facing expression of the New York-born brand in the city it still calls home.
The redesigned flagship offers an open layout that allows guests to see and explore the brand’s complete mattress assortment as soon as they enter. The store features eight mattresses on the main floor, with two private trial spaces for Casper’s premium Snow Max and Dream Max mattresses, and a new education wall where shoppers can learn about the technology and features behind each product.
“Casper began by changing the way people buy mattresses online. Now, we’re applying that same spirit of innovation to the physical shopping experience,” said Douglas Atchison, Director, Retail at Casper. “Our reimagined NoHo flagship store gives customers the space, information and personalized guidance they need to confidently find the right mattress. It represents a more elevated Casper while remaining approachable, joyful and unmistakably us.”
Casper’s Sleep Specialists guide customers through the full assortment, explain what they are experiencing as they test each mattress and provide recommendations tailored to their individual sleep needs, without the pressure commonly associated with traditional mattress shopping.
The store’s design reflects Casper’s evolving brand while preserving the character of its historic NoHo home. The open, airy space features 16-foot ceilings and showcases the building’s original cast-iron storefront, columns and terracotta ceiling. A custom mural brings Casper’s signature whimsy to the elevated design through New York City-inspired details and playful hidden “Easter eggs.”
The flagship was designed by Casper’s store development, environments and visual merchandising teams in partnership with TPG Architecture, with millwork by Alu.
Casper was founded in New York City and continues to maintain its corporate headquarters there. The NoHo Sleep Shop has served the neighborhood since 2018 and remains an important part of Casper’s presence in one of the world’s leading shopping destinations. Casper also operates Sleep Shops on Lexington Avenue and in Williamsburg and plans to reopen the City Point location in Downtown Brooklyn in October featuring a similar retail concept.
To celebrate the reopening, customers who visit beginning at 10 a.m. on September 24, 2026 can enjoy Dough doughnuts and receive Casper-branded giveaways while supplies last. Customers shopping at the NoHo location that day will also have the chance to win a Casper mattress.
The Casper NoHo Sleep Shop is located at 627 Broadway, New York, NY 10012 and will be open 10:00am - 8:00pm Monday through Sunday. To learn more, visit Casper.com.