Howard Elliot Brings Packed Calendar & Showroom to HPMKT

September 22, 2026  by Karen Parrish in Business Strategy, Industry   

Throughout Market, visitors to IHFC H324 can explore more than 300 new product introductions while taking part in a lineup of celebrations, educational conversations, networking events and daily happy hours.

The weekend begins Saturday with a milestone celebration as Howard Elliott marks its 25th anniversary.

Saturday, October 17

Howard Elliott’s 25th Anniversary Party | 4:00–7:00 p.m.

Howard Elliott will kick off Market by celebrating 25 years in the home furnishings industry. Guests are invited to join the Howard Elliott team for an evening of food, signature cocktails, new product introductions and plenty of celebrating throughout the showroom. The event is designed to bring together the customers, designers, retailers, representatives, industry partners and friends who have helped shape Howard Elliott over the past 25 years, along with new faces who are just getting to know the brand.

Sunday, October 18

Lunch | 12:00–12:30 p.m.

Guests are invited to grab lunch in the showroom before settling in for an afternoon conversation about branding, storytelling, creativity and the changing marketing landscape.

Beyond the Product: How Storytelling Builds Brands That People Remember | 12:30–1:30 p.m.

Howard Elliott will host an educational panel bringing together three complementary perspectives spanning brand and creative, strategy and digital/social growth, and furniture retail and marketing.

Joseph Namyst of Davis Furniture, Kelley O’Brien of Farlow + Co, and Joe Walter of Tango Multimedia will explore what it means to think beyond the product and create brands that people remember. The conversation will look at how a brand comes to life through creative storytelling, strategy, content, digital and social media, and the customer experience.

The group will also address one of the biggest topics facing marketers and creatives today: artificial intelligence. The discussion will explore how AI can support ideas, content and productivity while preserving the human thinking, creativity and judgment that give a brand its identity.

Sip & Learn with Jenna Gaidusek | 3:00–5:00 p.m.

Sunday afternoon will shift into a more casual format with a Sip & Learn featuring Jenna Gaidusek of AI for Interior Designers. Guests can grab a drink, spend time with Jenna and ask questions about AI in a relaxed, conversational setting.

Rather than a formal presentation, the event is designed to give designers and other Market attendees an opportunity to learn more about the tools Jenna is using, what she is currently developing and the ways AI is beginning to fit into the everyday workflow of interior design professionals.

Whether guests are already experimenting with AI or are still wondering where to begin, they are encouraged to stop in, have a drink and join the conversation.

Monday, October 19

Sip & Shop with Vacation Rental Designers

Howard Elliott will welcome Vacation Rental Designers to the showroom for a Monday Sip & Shop. Guests can enjoy light bites and Bloody Marys while shopping Howard Elliott’s newest introductions, exploring the showroom and learning more about the company and its assortment. It will be a casual opportunity to connect, shop and discover new products while spending time with others in the design community.

Daily Happy Hour | 3:00–5:00 p.m.

And because Market days are always better with a reason to slow down and catch up, Howard Elliott will host its daily showroom Happy Hour from 3:00–5:00 p.m. throughout Market.

Visitors are invited to stop by IHFC H324, grab a drink, explore the new introductions and spend some time with the Howard Elliott team.

“We want our showroom to be a place where people can discover great product, but also where they can connect, learn something new and enjoy being part of this industry,” said Howard Elliott President Brian Berk. “This Market gives us an especially good reason to bring everyone together as we celebrate our 25th anniversary.”

All events will take place in the Howard Elliott showroom, IHFC H324, during Fall High Point Market.