Daily News
From Home Furnishing Business
Furnitureland South to Open Hi-Tech Design Center
August 15,
2013 by in Business Strategy, Industry 
Furnitureland South is set to open a state-of-the-art Design Center with sophisticated new high-tech tools and unique high end-styled, spa-inspired services.
The company will host an invitation-only ribbon cutting for the re-engineered Design Center, located at 5635 Riverdale Dr., in Jamestown, N.C. on Friday, Aug. 23 at 2 p.m.
Furnitureland South Executive Vice President Jason Harris described the new center as the “nucleus” of the retailer's business, where customers select and customize furniture products, determine room layouts, and coordinate their furnishings purchases. The newly conceived and branded Design Center is a key selling point for prospective and targeted customers.
“We believe it’s a revolutionary concept that will improve the process of turning customer dreams into beautiful home interiors,” said Harris. “We’ve created an Apple technology platform to ease information gathering for our clients and staff, and which will additionally support our manufacturer-partners who are moving toward digitizing their catalogs or creating apps for viewing their products. Faster and easier are the key words for driving customer sales today.”
Located on the third floor of the main showroom building, the 17,000-square-foot Design Center consolidates all the resources that clients need to complete a home design project into one easy-to-use spot. The center provides instant access to hundreds of product catalogs as well as thousands of fabrics and finish samples from Furnitureland South’s 500-plus manufacturing vendors.
In addition, the new Design Center incorporates a host of new electronic hardware, including interactive televisions that enable several people to conveniently view images and information together at the same time. Positioned at eye level in a number of collaborative workplaces, the TVs will be used to display images and videos of inspiring interior design applications and provide instant Internet access for viewing manufacturer websites and other online resources. This technology provides a powerful resource for idea gathering, product selection, space planning and more, enhancing the design discussion and decision-making process.
“We’re using technology and other enhancements to bring an entirely new level of service to our clients,” Harris said. “Even details such as lighting and wall colors in the design center were selected to ensure the best design experience possible.”
Lighting for the new Design Center was custom manufactured and balanced to deliver the most accurate viewing of colors and fabrics. The use of indirect light reflected down into the workspaces helps clients get a truer sense for how products will look in their own rooms when making design decisions.