Daily News
From Home Furnishing Business
Ernesta Opens Showroom in Chicago’s Southport Corridor
September 8,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Ernesta, the leading retailer of custom-sized rugs, announces the opening of its newest showroom in Chicago, Illinois. Located in the bustling Southport Corridor, the new space reflects Ernesta's continued investment in design-forward communities and its commitment to serving both consumers and trade professionals through a personalized, omnichannel shopping experience.
The new Chicago showroom offers a welcoming environment where visitors can explore Ernesta's ever-growing selection of designer quality, custom-sized rugs, including new collections and styles with high-quality wool, natural fiber and performance materials. The showroom offers customers access to expanded customization options such as stair runners, corner shapes, and fireplace cutouts, as well as white-glove delivery and installation. With a robust local team, the locations also serve as a practical resource for both customers and interior designers, with a dedicated lounge for one-on-one consultations, allowing trade professionals to host client meetings and review samples together.
"Chicago was a natural next step for Ernesta given the strong demand and appreciation we have seen for custom rugs in the Midwestern design hub," said Jennifer Parker, Chief Sales Officer at Ernesta. "This showroom location provides us with the chance to more directly connect with the local design community and support them with Ernesta's personalized service. Our expert guidance and high-quality custom solutions are made specifically for each space, whether it's a large industrial loft, historic home, or anything in between."
Founded in 2022, Ernesta is the leader in designer-quality custom rugs, offering to-the-inch sizing in as little as two weeks. The Chicago location marks the 11th showroom and another step in the brand's strategic nationwide expansion, following recent openings in Ardmore, PA, Charlotte, NC, and Fairfax, VA. It reinforces Ernesta's mission to transform the purchasing process of the most foundational elements of home design. As its showroom footprint grows, Ernesta continues to pair that precision with higher-touch service nationwide.
Ernesta Chicago is located at 3530 N. Southport Ave, Unit C2, Chicago, IL 60657 and is now open Monday - Saturday 10 a.m. to 6 p.m. and Sunday 11 a.m. to 5 p.m. For more information about Ernesta Chicago and its offerings, visit https://www.ernestarugs.com/locations/.