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From Home Furnishing Business
Sinomax USA and EverRest Announce New Showroom at NY Home Fashions Market Week
September 2,
2026 by Karen Parrish in Business Strategy, Industry 
Sinomax® USA and EverRest™ have announced a new showroom for the upcoming New York Home Fashions Market Week. They moved to a larger space, Suite 1916, in the 230 5th Building. This shared showroom is part of an ongoing strategic partnership between the two companies.
In the new space, partners can explore expertise across mattresses, pillows, toppers, and top-of-bed accessories from trusted brands like Lucid®, Vibe®, and Linenspa®. They can also explore scalable private-label and licensed brand solutions.
Frank Chen, chief executive officer of Sinomax® USA, said, “Our new showroom thoughtfully showcases our combined brands, products, technologies, and capabilities. It also offers dedicated conversation spaces to help us better understand our customers’ needs and identify new opportunities to grow together.”
Sinomax® USA and EverRest™ continue to combine strengths to create smarter, more connected solutions for retail partners. Their shared capabilities span global manufacturing, product innovation, materials sourcing, supply chain, logistics, branding, and marketing. Nick Jensen, the senior vice president of sales and marketing of Sinomax® USA and president of EverRest™, helps maximize success across the organization.
Jensen said, “Our organization combines everything you need to succeed in today’s market, from manufacturing to branding to distribution. We want to continue to showcase how we’re investing in vertical integration and how that benefits our customers. This industry has seen a lot of changes over the last year, and our goal is to be the best resource for all types of customers.”
Contact your Sinomax® USA or EverRest™ sales representative to book your exclusive in-person appointment or place an appointment request here.