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WizCommerce Announces Launch of AI-First WizCRM
August 31,
2026 by Karen Parrish in Business Strategy, Industry 
WizCommerce today announced the launch of WizCRM, an AI-first CRM built specifically for wholesalers and distributors and integrated directly into the WizCommerce sales platform.
As wholesale businesses digitize more of their sales, many teams still work across disconnected systems for CRM, quoting, ordering, ecommerce and ERP.
Generic CRMs were built around a straightforward journey: a contact becomes an opportunity, the opportunity closes, and the sales process moves on. Wholesale rarely works that way. The same buyer may place orders every month, buy for several locations, work with multiple reps and operate on account-specific pricing.
That creates a practical problem. Customer notes and deals may sit in the CRM, while pricing, quotes, orders and inventory live somewhere else. Reps leave the CRM to actually sell, records fall behind, and sales leaders lose visibility.
WizCRM is designed to remove that gap. It knows all your customers and takes their orders. In one single app.
Teams can manage accounts and contacts, track deals, log meetings and visits, assign tasks, create quotes and convert them into ERP-synced orders without moving between disconnected tools. Customer records can also include activity from a connected B2B storefront, including sign-ins, searches, product views, cart activity and orders.
WizCommerce works with more than 500 wholesale and distribution brands across the U.S., giving the company a close view into how modern wholesale sales teams operate and where traditional sales software falls short.
“Wholesale is a relationship business, but the relationship and the transaction have been separated by software for too long,” said Div Makkar, CEO and Co-founder of WizCommerce. “A rep should not have to choose between keeping the CRM updated and serving the customer. We built WizCRM so the record gets richer as the rep sells. When a conversation becomes a quote and a quote becomes an order, it all stays connected.”
WizCRM also includes WizPilot, an AI sales assistant that can answer questions about the business and do work for the team.
Reps can ask it to prepare them for a customer meeting, create follow-up tasks or identify customers due for a reorder. Sales leaders can ask what the team worked on this week or which open quotes are going stale. WizPilot works from customer, order, quote and sales activity already inside WizCommerce.
The launch brings CRM into the broader WizCommerce platform alongside WizOrder for order taking, WizShop for B2B ecommerce, WizPay for payments and WizStudio for product content. WizCRM is available now.
To learn more or schedule a call, visit WizCRM by WizCommerce.