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From Home Furnishing Business
3D Cloud Releases Second Quarter 3D Commerce Index
August 31,
2026 by Karen Parrish in Business Strategy, Industry 
3D Cloud releases the Q2 2026 3D Cloud 3D Commerce Index, the company's quarterly benchmark study of enterprise 3D commerce performance across leading home furnishings, kitchen, bath, office furniture and home improvement retailers. Based on anonymized data from more than 40 retailers representing over $10 billion in annual 3D commerce sales, the report provides retailers and manufacturers with objective benchmarks for measuring the performance of interactive 3D shopping experiences.
The Q2 2026 edition highlights continued consumer demand for visualization-led shopping experiences, with room planners generating longer engagement, modular configurators driving strong purchase intent and 3D visualization continuing to help shoppers make more confident buying decisions.
"Interactive 3D has become a core part of how consumers research, plan and purchase complex products," said Beck Besecker, CEO and Co-Founder of 3D Cloud. "The 3D Cloud 3D Commerce Index gives retailers a way to benchmark their performance against the broader market and understand where they have opportunities to improve customer engagement and business results."
Q2 2026 Highlights
- Room planners averaged nearly 20-minute sessions and generated a 29.7% project save rate, underscoring the growing importance of project-based shopping.
- Modular configurators achieved a 16% add-to-cart rate and 2.2% purchase conversion rate, demonstrating strong buying intent for configurable products.
- Product configurators continued to drive customer engagement while supporting personalized product selection and quote generation.
- 360 spins and Augmented Reality remained an effective way to help shoppers visualize products before purchase, increasing confidence in higher-consideration buying decisions.
The report also includes best-in-class benchmarks, category-specific performance metrics and industry trends to help retailers evaluate and optimize their digital commerce experiences.
The complete Q2 2026 3D Cloud 3D Commerce Index is available at:
3DCloud.com/3D-Commerce-Index
Consistent with the quarterly report methodology, the 3D Cloud 3D Commerce Index (3DCi) is a composite index of 3D app performance across 40 major retailers in the US, Europe, and APAC with a gross merchandise value of over $10B in 3D commerce sales annually.