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From Home Furnishing Business
Visual Comfort & Co. Announces Openings of Two New Showrooms
August 12,
2026 by Karen Parrish in Business Strategy, Industry 
Visual Comfort & Co. announces the opening of two new showrooms, in Winter Park, FL and Newton, MA. The Winter Park showroom, is a 3,800-square-foot destination and Newton features a 4,000-square-foot destination showcasing the company's portfolio of designer lighting partnerships, including AERIN, Kate Spade New York, Kelly Wearstler, Suzanne Kasler, and many others.
Both showrooms feature an immersive demonstration area where decorative lighting, architectural lighting, lighting controls, and shading solutions come to life within a home environment. Here, guests can experience the essence of "visual comfort" firsthand, discovering how intentional lighting design not only enhances the richness of fabrics, finishes, and artwork, but also shapes mood, atmosphere, and overall well-being. The space also integrates motorized shades, including the company's new custom Roman Shade program, to illustrate how smart shading and layered lighting work in harmony to balance natural daylight and interior illumination.
"Winter Park has a vibrant design community with a deep appreciation for beautiful, thoughtfully designed homes," says Gale Singer, founder of Visual Comfort & Co.'s direct division. "We're excited to open a showroom where customers can experience our decorative and architectural lighting, controls, and shading solutions in one place."
The showroom is open for walk-ins or by appointment. In-person or virtual consultations can be scheduled by calling 689.219.7157 or at visualcomfort.com/us/showrooms/winter-park.
Visual Comfort & Co. – Winter Park
1100 N Orange Avenue, Suite 100
Winter Park, FL 32789
689.219.7157
In Newton, "the Greater Boston design community has a longstanding appreciation for craftsmanship, timeless design, and exceptional quality," says Gale Singer, founder of Visual Comfort & Co.'s direct division. "Our new showroom makes it easy to experience the beauty and simplicity of integrated lighting and shading, with our lighting design experts helping bring each project from concept to completion."
The showroom is open for walk-ins or by appointment. In-person or virtual consultations can be scheduled by calling 617.409.5509 or at visualcomfort.com/us/showrooms/newton.
Visual Comfort & Co. – Newton
230 Needham St, Suite E5
Newton, MA 02464
617.409.5509