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From Home Furnishing Business
BrandJourney Announces Representation of Brooklyn & Bailey McKnight Home Products
August 11,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
BrandJourney, a consumer products brand management agency with deep expertise across home, lifestyle, and retail brand development, announced it has signed award-winning digital creators and entrepreneurs Brooklyn and Bailey McKnight for exclusive representation in the home category. BrandJourney will pursue strategic licensing partnerships to bring Brooklyn and Bailey home products to retailers.
Brooklyn & Bailey Home will focus on expressive, accessible products for consumers creating homes that feel personal, polished, and easy to live in. Planned categories include accent furniture, bedding, bath, rugs, home decor, tabletop, wallpaper, stationery and lighting.
Brooklyn and Bailey launched their YouTube channel in 2013 and have since built a deeply engaged, multi-platform community that has followed their personal and professional milestones for more than a decade. The timing is intentional. As their community of followers moves through new chapters, from relationships and careers to finding a home, hosting, and creating spaces of their own, Brooklyn & Bailey Home is designed to meet consumers where they are now, as they search for products that feel personal, joyful, expressive, and genuinely livable.
Brooklyn and Bailey are also experienced entrepreneurs. The Baylor University business school graduates are co-founders of itk skincare and Lash Next Door, both sold through major retail and direct-to-consumer channels, including Walmart, Amazon.
The partnership brings together BrandJourney’s retail and category expertise, Brooklyn and Bailey’s creative point of view and consumer connection, and the strategic support of Select Management Group, which represents the duo. Together, the teams will develop a home lifestyle program designed to translate Brooklyn and Bailey’s personal styles into products that are approachable, distinctive, and commercially scalable.
“Brooklyn and Bailey have built something rare: a deeply engaged community that has trusted them through a variety of life stages,” said Laura Aldrich, President, Consumer Products, BrandJourney. “That kind of connection matters in home, where consumers are making personal, emotional choices about how they live. Combined with their proven consumer products experience and distinct design point of view, it gives this brand a foundation most lifestyle launches simply do not have.”
The home lifestyle brand will blend Brooklyn’s warm, grounded aesthetic with Bailey’s colorful, personality-filled style to create pieces that reflect who they are and how they actually live. The program is designed for consumers who want their homes to reflect who they are, where they have been, and the lives they are building now.
“Home is the one place that should feel completely like you,” said Brooklyn McKnight. “Everything we are building is designed to make that easier and more fun, no matter where you are in the process. We are excited to partner with BrandJourney to create something that feels true to us and meaningful for the people who have been part of our journey for so long.”
“We have spent years sharing our lives with a community that has been there for every milestone,” said Bailey McKnight. “Being able to show up in their homes in a real, tangible way is something we have wanted to do for a long time. For me, home should have color, personality, comfort, and a little joy in every corner, and I cannot wait for people to see what we have been creating.”
BrandJourney’s entrepreneurial team includes seasoned buyers, sales leaders, merchandisers, designers, marketers, and brand experts. The agency will support Brooklyn and Bailey with a suite of services spanning business development, licensing and retail strategy, brand management, product development, and creative direction.