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From Home Furnishing Business
B&B Italia Returns to Salone del Mobile with Renewed Vision
August 11,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
At Salone del Mobile 2026, B&B Italia marks a return of strong symbolic and design value: after a twenty-five-year absence from the event - with the exception of its 2019 presence at the Flos B&B Italia Group presentation - the brand returns with a renewed vision, featuring a constellation of new products, unique collaborations, and significant collection developments.
Alongside new contributions from Ronan Bouroullec and Jasper Morrison, the narrative is enriched by the signatures of Antonio Citterio, Vincent Van Duysen, and Michael Anastassiades, along with the reissue of Richard Sapper’s Nena armchair and the limited-edition Catilina chairs by Luigi Caccia Dominioni, confirming B&B Italia’s ability to reinterpret its heritage through the lens of the present.
The booth, designed by Formafantasma, presents an architectural space rather than a conventional display environment. The project begins with a simple premise, to place the work of designers at the center, allowing each product to be experienced as the result of a specific design process.
Instead of constructing staged interior settings or narrative scenes, the stand avoids the typical language of domestic reconstruction. There are no decorative cues or styling elements added to contextualize the objects. This decision reflects an intention to foreground the intrinsic qualities of each piece, its form, material, and design logic, without mediation.
The stand is conceived as a coherent architectural system that suggests a domestic atmosphere without explicitly reproducing it. Spatial qualities are evoked through proportion, light, and material rather than representation. A coffered ceiling filters a zenithal light, creating a calm and diffused illumination across the space.
Marble partitions define the layout, introducing rhythm and structure while maintaining visual continuity. Materials are used in a direct and legible way: wood, marble, and coconut fiber carpets contribute to an environment that is both tactile and restrained. Their presence supports the spatial clarity of the stand without competing with the objects on display.
In this setting, products are not treated as elements within a scene, but as autonomous projects. The stand operates as a quiet framework, an architecture that supports attention rather than directing it, allowing the expressive power of each design to emerge on its own terms.