Wayfair Reports Financial Results for Second Quarter

August 4, 2026  by Karen Parrish in Business Strategy, Industry   

Second Quarter 2026 Financial Highlights

- Total net revenue of $3.5 billion, increased $246 million, up 7.5% year over year

- U.S. net revenue of $3.1 billion, increased $251 million, up 8.7% year over year

- International net revenue of $394 million, decreased $5 million, down 1.3% year over year. International Net Revenue Constant Currency Growth was (2.0)%

- Gross profit was $1,054 million, or 30.0% of total net revenue. Non-GAAP Contribution Profit was $539 million, or 15.3% of net revenue

- Net loss was $1 million and Non-GAAP Adjusted EBITDA was $242 million

- Diluted loss per share was $0.01 and Non-GAAP Adjusted Diluted Earnings Per Share was $0.95

- Net cash provided by operating activities was $360 million and Non-GAAP Free Cash Flow was $301 million

- Cash, cash equivalents and short-term investments totaled $1.1 billion and total liquidity was $1.6 billion, including availability under our revolving credit facility

"Q2 marked another strong quarter of share capture and top line momentum, with 7.5% net revenue growth fueled by momentum in orders, which were up by 6% for the period. We saw the best sequential growth we've seen in a Q2 since the second quarter of 2020. In fact, revenue growth in the US was the best we've seen in the entire post-COVID period, with nearly 9% year-over-year revenue growth, continuing the high single digit share spread we've held since last fall," said Niraj Shah, CEO, co-founder and co-chairman, Wayfair.

"We saw noteworthy outperformance from our specialty retail brands, which grew by nearly 20% in the second quarter, and Perigold, which grew by more than 35%. We are excited to see ramping growth in the Wayfair business and complementing that with outsized growth from our specialty and luxury brands, all building to why we expect to see even further acceleration as our numerous initiatives play out."

Other Second Quarter Highlights 

- Active customers totaled 21.7 million as of June 30, 2026, an increase of 3.3% year over year

- LTM net revenue per active customer was $596 as of June 30, 2026, an increase of 4.2% year over year

- Orders per customer, measured as LTM orders delivered divided by active customers, was 1.89 for the second quarter of 2026, compared to 1.86 for the second quarter of 2025

- Orders delivered in the second quarter of 2026 were 10.6 million, an increase of 6.0% year over year

- Repeat customers placed 80.2% of total orders delivered in the second quarter of 2026, compared to 80.7% in the second quarter of 2025

- Repeat customers placed 8.5 million orders in the second quarter of 2026, an increase of 4.9% year over year

- Average order value was $332 in the second quarter of 2026, compared to $328 in the second quarter of 2025

- 64.1% of total orders delivered were placed via a mobile device in the second quarter of 2026, compared to 62.9% in the second quarter of 2025

Webcast and Conference Call

An archive of the webcast conference call will be available shortly after the call ends on Wayfair's Investor website at investor.wayfair.com. Important information may be disseminated initially or exclusively via the Investor website; investors should consult the site to access this information.