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THS Creative Announces Launch of Refreshed Brand with AI-Designed Website
August 3,
2026 by Karen Parrish in Business Strategy, Industry 
THS Creative today announced the launch of its newly redesigned website, showcasing not only the company’s refreshed brand, but also its philosophy on the evolving role of artificial intelligence in creative marketing.
The new website was developed using AI to accelerate research, content organization, and production—allowing the team to move faster while ensuring that strategy, creativity, and decision-making remained firmly in the hands of experienced marketing professionals.
For THS Creative, the website serves as a real-world example of how AI should be used: not to replace creative expertise, but to enhance it.
“There’s a lot of conversation about AI replacing creative work,” said Larry Boyd, president of THS Creative. “We see it differently. AI helps us work more efficiently, but great marketing still depends on people who understand business, strategy, storytelling, and the customer. Technology doesn’t replace those things—it supports them.”
Founded in 1985 as Tribuzio-Hilliard Studio, THS Creative has spent more than 40 years helping brands adapt to changing markets and emerging technologies. Today, the company is a 50-person Marketing Content & Experience Studio that partners with brands, agencies, and production teams to deliver photography, video, CGI, AI-assisted imagery, branding, marketing, custom fabrication and immersive brand experiences—all under one roof from its 110,000-square-foot creative facility in Greensboro, North Carolina.
"Our company has always evolved with the needs of our clients," said Jo Wellborn-Hilliard, CEO of THS Creative. "What started as a commercial photography studio has grown into a full-service marketing content and experience studio because we’ve continued to embrace new ideas, technologies, and ways of helping brands succeed. This website represents who we are today and where we're headed next."
THS Creative's redesigned website reflects that evolution. Visitors can explore their integrated capabilities, view client work, learn about its collaborative approach, and discover how the company combines creative talent with modern technology to solve marketing challenges.
“Building our own website with AI gave us first-hand experience with both its strengths and its limitations,” said Larry Boyd, President of THS Creative. “AI accelerated our workflow, but it didn’t replace the thinking behind the work. Every message, every design decision, and every strategic choice was guided by experienced professionals. That’s exactly how we believe AI should be used—for our business and for our clients.”
The launch marks another milestone in THS Creative’s continued evolution and reflects the same approach the company brings to every client engagement: combining experienced people, proven creative processes, and emerging technologies to help brands work smarter, move faster, and create marketing that delivers measurable business results.
The new website is now live at www.thscreative.com.