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From Home Furnishing Business
BEDGEAR Champions Women’s Wellness at Nebraska Furniture Mart
July 29,
2026 by Karen Parrish in Business Strategy, Industry 
BEDGEAR®, the leader in personalized sleep solutions engineered for airflow and designed to optimize recovery, announced it will present Women's Wellness Day at Nebraska Furniture Mart on Saturday, August 22, from 11 a.m. to 3 p.m. at NFM – The Colony in Dallas, TX. Presented in partnership with NFM, the free community event will feature renowned physician-scientist Dr. Helen Messier and Dallas Mavericks executive Khalia Collier, alongside leading wellness brands, to explore how the choices women make today can lead to healthier and longer lives.
Women's Wellness Day is more than a one-day event; it's another step in BEDGEAR's commitment to build awareness of sleep as an essential pillar of women's health, recovery, and longevity. Together with NFM, BEDGEAR is creating an opportunity for women to learn from respected experts, discover trusted wellness brands, and better understand how nutrition, exercise, recovery, and sleep work together to support lifelong health.
The day's central theme is longevity. Not simply living longer, but most importantly, living better for longer. Women's health needs are shaped by unique biological factors that influence everything from metabolism and hormones, to stress, recovery, and sleep patterns. Those differences, however, have often been overlooked in traditional health conversations. Good information is often still hard to obtain, and it can be challenging to learn which new interventions are additive and useful for females, especially as not everything that works for men can directly apply.
According to the CDC's National Center for Health Statistics, women are significantly more likely than men to have trouble falling asleep and staying asleep, highlighting the need for greater personalization for women of their sleep environments, in addition to more awareness of sleep health as part of overall wellness.
The keynote program features Dr. Messier, an accredited physician-scientist specializing in precision and longevity medicine. With a PhD in molecular immunology, an MD in family medicine, and advanced training in genetics, Dr. Messier has held leadership roles at Human Longevity Inc., Viome, Fountain Life, and Bioscope.ai. Her keynote will explore the unique approaches women can take to work with their biology for optimal wellness, and how proactive decisions around nutrition, exercise, sleep, and preventive care can compound into healthier aging.
Joining Dr. Messier is Collier, Vice President and Chief of Staff of Basketball Operations for the Dallas Mavericks. Drawing on her experience in professional sports, Collier will share how elite organizations evaluate wellness and recovery, and which practices have made the greatest impact on her own life and career.
As the Official Sleep Partner of the Dallas Mavericks, BEDGEAR has long championed the role of personalized sleep in recovery and readiness. Women's Wellness Day extends that philosophy beyond professional sports, showing how the same principles trusted by elite athletes can help everyone build healthier habits for the future.
Following the keynote, attendees can continue exploring wellness throughout NFM with demonstrations and experiences from leading brands across nutrition, fitness, recovery, and sleep. Guests can be personally fit for a BEDGEAR Performance® Sleep System, helping them discover the personalized sleep solutions best suited to their body type, sleep position, and temperature preference. Together, these experiences reinforce the day's central message: lasting wellness isn't built through a single product or habit. It's created through daily choices that support a healthier life.
For BEDGEAR, Women's Wellness Day is a natural extension of the company's mission to help people recover better and live healthier through personalized sleep. By designing Performance® Sleep Systems that are personally fit to the individual needs of each consumer, BEDGEAR continues to champion sleep as an essential pillar of recovery, wellness, and longevity.
"At BEDGEAR, we've always believed that better days begin with better nights," added Alletto. "Today, we're expanding that mission. Sleep belongs alongside nutrition and exercise as one of the pillars of lifelong health. If women leave this event inspired to make even one meaningful investment in their future well-being, we've accomplished exactly what we set out to do."
Event Details
Women's Wellness Day presented by BEDGEAR
Saturday, August 22
11 a.m. – 3 p.m.
Nebraska Furniture Mart – The Colony
5600 Nebraska Furniture Mart Dr, The Colony, TX 75056
Admission is free. Complimentary tickets are available through Eventbrite. Seating for the keynote presentation is limited.