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From Home Furnishing Business
E.S. Kluft & Co. Announces Opening of Showroom in Riyadh
July 21,
2026 by Karen Parrish in Business Strategy, Industry 
E.S. Kluft & Company announces the opening of the world’s first exclusive Kluft & Aireloom mattresses showroom in Riyadh, Kingdom of Saudi Arabia, in partnership with Bed Quarter, a member of MAZ holding.
This milestone reflects E.S. Kluft & Company’s commitment to their mission of strategically growing their footprint not only domestically but internationally focusing on key regions to ensure sustained grown.
The unique showroom is dedicated exclusively to displaying models from both Kluft and Aireloom luxury mattress brands. It offers an immersive 2,200 square-foot retail environment that captures the heritage, craftsmanship, and innovation that have defined both brands for more than 90 years. Customers will experience a curated collection of handcrafted beds designed to deliver exceptional comfort, superior support and timeless American luxury.
The showroom is the result of a longstanding partnership between E.S. Kluft & Company and Bed Quarter, built on a shared commitment to customer experiences and introducing the highest standards of luxury sleep to discerning customers throughout the region.
“We are honored to celebrate the opening of the world’s first exclusive Kluft and Aireloom showroom alongside our trusted partner, Bed Quarter,” said Jon Stowe, Managing Director of E.S. Kluft & Company. “Saudi Arabia represents one of the most dynamic luxury markets in the world and this showroom demonstrates our dedication to craftsmanship, quality and an exceptional customer experience.”
This milestone is part of the long-term vision of Abdulsalam Almazro, Chairman of MAZ Holding, whose leadership continues to drive the introduction of world-class brands and retail concepts into Saudi Arabia.
“For more than three decades, Bed Quarter has remained committed to bringing the finest sleep products and customer experiences to Saudi Arabia,” said Abdulsalam Almazro. “The opening of the world’s first exclusive Kluft & Aireloom showroom reflects our ongoing commitment to excellence, innovation, and delivering the very best in luxury living to our customers.”
The showroom concept was led by Arun Sharma, Group CEO of MAZ Holding, together with the Bed Quarter leadership team, who developed the retail strategy, customer journey, merchandising concept, and marketing positioning to create a unique experience unlike any other in the region.
The grand opening welcomed approximately 100 invited guests, including key customers, business partners, designers, and industry professionals. The event received an overwhelmingly positive response, generating strong enthusiasm for both brands and reinforcing their appeal among Saudi Arabia’s growing luxury consumer market.