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From Home Furnishing Business
Jensen Arrives at Summer Las Vegas Market with New Products
July 20,
2026 by Karen Parrish in Business Strategy, Industry 
Jensen, the Norwegian sleep pioneer that’s been crafting premium sleep systems since 1947, arrives at Summer 2026 Las Vegas Market with three new beds — giving mattress retailers their first look at a concept that unites body-adapting support, personalized comfort, Scandinavian design and responsible production in a single, cohesive system.
The brand will be located in the Specialty Sleep Association Showroom, Space C1565, on the 15th floor of Building C at World Market Center Las Vegas, during the market's run from July 26–29, 2026.
A Sleep System Built Around the Human Body
Jensen beds are engineered around how the body and brain actually work during sleep. At the heart of the concept is the patented Jensen® Original Zone System — a contouring spring system that provides ergonomic support zone by zone, complemented with a genuine box spring foundation that enhances both performance and comfort.
Jensen mattresses are reversible and designed to stay fresh over time. The modular construction delivers customized comfort that lasts, and an exclusive interchangeable top mattress provides a light, airy comfort layer that is both reversible and hygienic. A 25-year warranty supports the lasting value of every Jensen bed.
Three Beds. Three Stories. One Sleep System.
At Summer 2026 Las Vegas Market, Jensen will showcase three distinct expressions of the Jensen Sleep System — each engineered to the same standard of Norwegian craftsmanship, each offering a different aesthetic and functional profile for the modern luxury home.
The Signature J6 Bed with Fenix Manor Headboard
The pinnacle of the Signature collection, shown as a Super King 7'×7' luxury size. Featuring the patented Aloy® 3.0 Spring System and Jensen’s Original Zone System with individually wrapped springs in multiple tension zones, Exact Comfort® adjustable firmness, and a genuine Box Spring foundation. Designed for retailers who want to lead with the very best in sleep science and Scandinavian aesthetics.
The Signature J5 Adjustable Bed with Cloud Headboard
Precision comfort in a beautifully proportioned design. The J5 delivers the hallmark Jensen sleep experience with dual-sided construction, the advanced Aloy® 2.1 Springs combined with Jensen’s Original Zone System, and an adjustable base built with individually wrapped springs — a versatile centerpiece for any premium retail floor.
The Supreme Bed with Lyra Headboard
New for the US market, the Supreme represents Jensen's most accessible entry point into the Jensen Sleep System — without compromising on the craftsmanship or engineering that distinguishes the brand. It features a reversible mattress with integrated topper, a genuine box spring foundation, and customizable firmness options for each sleeper. Styled with refined upholstery and finishing details, the Supreme is a product that commands attention on the floor and merits full price at the register. For retailers looking to introduce the Jensen brand to a broader audience, the Supreme is the ideal starting point.
The Signature J6 and Supreme beds are also available as Adjustable Beds. All three models will be on display at Summer 2026 Las Vegas Market.
An International Brand with a Retail-First Approach
Over eight decades, Jensen has grown from its Norwegian roots into an international brand represented in more than 20 countries. Its personalized sleep systems are available through a carefully selected network of retail partners, Jensen-branded stores, and select hotels and resorts.
Jensen's retail environments are designed to communicate the complete sleep experience — helping customers understand the connection between support, firmness, comfort layers and style choices. This selective approach maintains the high standards of service and brand integrity that define Jensen around the world.
Retail partners and buyers are encouraged to visit Space C1565 on the 15th floor of Building C for a hands-on experience with all three beds and a preview of the full Jensen retail support program.
Jensen Beds Retail Environment
All three Jensen beds will be showcased inside a live replica of the company's Shop-in-Shop retail environment. Jensen supports select retail partners with a customized display that showcases the brand in an alluring and luxurious setting. Jensen displays are designed in-house by the company's dedicated commercial space Designer. Jensen retail environments have experienced great success with exclusive retail partners in numerous markets throughout Europe and Asia.