Daily News
From Home Furnishing Business
Sundays Furniture Teams with Cartage AI’s WILSON
July 16,
2026 by Karen Parrish in Business Strategy, Industry 
Sundays (@sundaysfurniture), the modern furniture brand built on the promise of effortless, design-forward living, has always treated product delivery as a core part of the brand experience, not a back-office afterthought. How a couch arrives matters just as much as how it looks. In early 2025, Sundays hired WILSON, an embedded intelligence built by Cartage AI (www.cartage.ai) that is hired to manage freight quoting, booking, tracking, carrier coordination and exception handling in real time: damage claims, delays, delivery escalations included.
WILSON is a logistics coordinator for Sundays, allowing the brand to scale rapidly while preserving the responsiveness and warmth that define its customer experience. Like any new hire, WILSON has its own company email address and works directly within the team's existing workflows. By autonomously managing shipments, saving hundreds of hours of manual coordination each month, and eliminating endless emails, WILSON has enabled the Sundays team to stay focused on what truly drives the business forward. Allowing them to build stronger customer relationships that turn buyers into long-term fans.
What makes WILSON fundamentally different from antiquated logistics processes is that he didn’t require Sundays to adopt a new system. Rather than forcing the company into new dashboards, retraining programs, or rigid operational workflows, WILSON works directly with the tools and communication channels the company was already using every day. WILSON works with email, phone calls, spreadsheets, and existing freight platforms alongside the team. WILSON is able to manage real-time coordination, communication, and execution across the supply chain without disrupting how teams already work.
What makes the collaboration particularly compelling is that WILSON acts as part of the internal team. On day one, there were no disruptive migrations, lengthy onboarding periods, or major workflow changes required internally for him to start. Wilson joined the team and immediately started doing work. The Sunday team was surprised at how "human" it all felt.
"On Sundays, we are unwavering about delivering the ultimate white glove experience to our customers. Delivery is one of the hardest problems in furniture, and falling short can undo everything else a company has built. WILSON brought Sundays the middle mile visibility and logistics coordination we needed to meet that bar consistently, all the while preserving the customer personalization we've always prided ourselves on," says Moe Samieian Jr., co-founder of Sundays.