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From Home Furnishing Business
La-Z-Boy Announces Expanded Use of 3D Cloud Technology
July 15,
2026 by Karen Parrish in Business Strategy, Industry 
La-Z-Boy Incorporated, a global leader in the retail and manufacture of residential furniture, announces the expanded use of new 3D Cloud® technology to positively impact La-Z-Boy's omni-channel shopping and design experiences and to streamline internal operations. The company is continuing to invest in its innovation portfolio. Integrating the upgraded 3D Cloud offerings delivers a consistent product experience for La-Z-Boy customers across digital shopping channels. As an early adopter of 3D content, La-Z-Boy Incorporated has built a unified customer experience that improves the customer journey throughout its business.
"La-Z-Boy Incorporated has believed, and invested, in innovation since our founding," commented Melinda Whittington, CEO, La-Z-Boy Incorporated. "It's how we have met and continue to meet our customers, partners, and team members' ever evolving needs to deliver value across the business."
"The expansion of 3D Cloud's upgraded, new API-based technology into our business processes means that we can show every product and configuration exactly as it will be built, replacing the time-intensive process of manual rendering production," said Gerardo Ornelas, VP, Enterprise Digital Transformation for La-Z-Boy Incorporated. "The downstream impact of the expanded technology is positive. It gives our customers an improved shopping and design experience, while supporting our team with tools to move faster and align with merchandising priorities."
The cutting-edge API-based system generates an image for every possible product and style combination, allowing La-Z-Boy to showcase its full assortment of customization options while enhancing the shoppability of its products. It also supports both retail and wholesale channels by making product imagery easier to distribute and keep current. When scaled over the next few years, the system will deliver 16 million individual renders on demand.
With a customer-first approach, La-Z-Boy Incorporated offers the entire, enhanced suite of digital design offerings to give interior designers a more effective way to present ideas to clients while inspiring customers at-home to see their space in real-time and drive larger, more complete purchases.
"Looking ahead, we will continue to expand our use of 3D as part of our broader innovation strategy while we explore what's possible with new technologies like room scanning and AI," added Ornelas.
"Gerardo and team are incredibly creative and ROI focused. We've worked alongside La-Z-Boy Incorporated to meet their emerging visualization needs and ensure that we are delivering value," said Beck Besecker, CEO and Co-Founder of 3D Cloud. "Our longstanding collaboration and consistent record of innovation speak for themselves."
La-Z-Boy Incorporated is committed to customer-first innovation to turn technological advances into business value. For more information, follow La-Z-Boy on Facebook, Instagram and YouTube.