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From Home Furnishing Business
Ernesta Debuts First-Ever Designer Exclusive Collection
July 15,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Ernesta, the innovative rug brand offering custom-sizing to the inch, is debuting its first-ever designer-exclusive collection launch on July 14.
Available exclusively to credentialed interior designers and trade professionals through Ernesta's Trade Program and local showrooms one month ahead of its consumer launch, the Earth Tones Collection gives the trade early access to four new rug styles inspired by the warm neutrals, rich earth tones, and jewel hues designers are sourcing for upcoming Fall installs.
Developed in response to feedback from Ernesta's designer community, the collection reflects the palettes and textures currently in demand for residential interiors. Three of the styles—Cally, Kyra, and Hannah—are crafted from 100% wool, while Fleur is made from 100% viscose for a soft, lustrous finish. Colorways range from camel, olive, and terracotta to chocolate, dusty rose, champagne, and teal, offering designers versatile options for seasonal installations.
By making the collection available exclusively to the trade ahead of the consumer launch, Ernesta is giving designers an opportunity to specify new products for clients before they reach the broader market—a key benefit of the brand's growing Trade Program.