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From Home Furnishing Business

Creation Italia Names Lee Boone as President-North American

July 14, 2026  by Karen Parrish in Business Strategy, Industry   

Creation Italia, a vertical manufacturer and global leather resource based in Matera, Italy, owns the Incanto, Digio by Sofitalia, Ambiente sofa beds brands and operates multiple showrooms in High Point.

In the new role, Boone will have responsibility for all sales, marketing and distribution in the US, Canada, and Mexico markets. “I am very happy to join the Sforza family and the Creation Italia team to lead the effort here. The company is fully committed to embracing the American market, and my appointment is the first step in a major strategy to transform our organization, build retail partnerships, and grow the business here,” said Boone.

The Sforza family who owns the group stated: “we are thrilled for Lee to join our leadership team. Lee is well known in the industry for his strong character, integrity, and steady leadership. We are confident Lee will use his 35 years of proven experience to create a winning culture in the American markets.”

Boone added, “I am fortunate to join a business with so many advantages already in place. We have an established low-cost, vertical, factory-direct model that enables us to offer competitive values on premium hand-crafted Italian leather seating. We have a highly responsive manufacturing system that provides fast production- under 30 days- on all stocking and special orders, as well as unlimited mixability. With so many economic, geo-political, and logistics disruptions in our industry today, we offer comparative ease of business via fast reliable service, tariff minimization, and true retail partnerships.”

Boone, formerly president of Home Meridian International (HMI) has also held executive leadership roles with Hooker Furnishings, Legacy Classic and Universal Furniture.