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Saatva Announces Partnership with U.S. Figure Skating

July 14, 2026  by Karen Parrish in Business Strategy, Industry   

Saatva’s commitment to restorative luxury sleep aligns with the needs of elite athletes, whose performance depends on consistent recovery as much as training. As the Official Mattress and Restorative Sleep Provider for both the Los Angeles 2028 Olympic and Paralympic Games and Team USA, Saatva will work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

“We’re excited to continue our partnership with Saatva and welcome them back as the title sponsor of Skate America,” said Annie White, Chief Commercial Officer at U.S. Figure Skating. “Their commitment to sleep wellness aligns perfectly with our commitment to supporting athletes throughout every stage of their journey. This partnership reflects our shared belief that performance starts long before competition, and that rest and recovery are essential to long-term success.”

As title sponsor, Saatva will have a prominent presence throughout the event, including in-venue activations, broadcast visibility, and educational opportunities focused on the importance of sleep. Attendees will also have the opportunity to learn more about Saatva’s mattresses and sleep products designed to support recovery and overall wellness.

“Elite athletes know that performance doesn’t begin when they step onto the ice—it begins with the quality of their recovery,” said Joe McCambley, Chief Marketing Officer at Saatva. “We’re proud to expand our partnership with U.S. Figure Skating by becoming the title sponsor of Skate America 2026 and 2027. Together, we’re helping elevate the conversation around sleep and supporting athletes with the recovery they need to perform at their highest level.”

The expanded partnership builds on Saatva’s ongoing commitment to supporting U.S. Figure Skating and advancing the conversation around recovery, wellness, and the role restorative luxury sleep plays in helping athletes perform at their best. Their dedication to quality sleep means each made-to-order mattress is designed and assembled in the United States and made from eco-conscious materials. Saatva’s priority on custom fit, local assembly, and environmental responsibility helps sleepers wake up restored and ready to perform their best.

Ilia Malinin, three-time Men’s World Figure Skating champion and U.S. Olympic gold medalist, who also partnered with Saatva, continues to champion the role of quality sleep in athletic performance and recovery.

“I’ve learned that recovery is just as important as what happens on the ice, and quality sleep has become a huge part of my routine. I’m excited to see Saatva continue supporting U.S. Figure Skating and return as the title sponsor of Skate America, helping highlight something that’s so important for every athlete.”

For more information on Skate America visit: 2026 Skate America – U.S. Figure Skating.