Daily News
From Home Furnishing Business
Pottery Barn Teen Announces Collaboration with Pink Palm Puff
July 12,
2026 by Karen Parrish in Business Strategy, Industry 
Pottery Barn Teen, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced a new collaboration with the popular, teen-loved apparel brand, Pink Palm Puff. Known for its coastal-preppy aesthetic, pastel color palette and embroidered loungewear, and founded in 2023 by then 15-year-old Lily Balaisis, Pink Palm Puff has built a dedicated teen customer base and social media following through limited-edition releases and a highly recognizable surf-inspired aesthetic. For the new, debut collection with Pottery Barn Teen, Pink Palm Puff contributed the brand’s signature icons, including palm trees, hibiscus flowers, and shells to designs for home furnishings for teen bedrooms, study spaces and back-to-school essentials.
The Pink Palm Puff for Pottery Barn Teen collection brings the brand’s signature coastal-inspired aesthetic to life through a playful palette of pink, mint, and lavender pastels. Inspired by the carefree spirit of surf culture, each piece reflects Pink Palm Puff’s playful, beachy vibe while seamlessly blending with Pottery Barn Teen’s renowned quality, craftsmanship, and expertise in creating functional and personalized spaces for teens. With a focus on color, personality, and practicality, the collection empowers teens to create spaces that reflect their unique style, whether at home, at school, or on the go through textiles, decorative accessories, bath essentials, storage, décor, backpacks, and beach essentials.
"Working with Lily was such a fun and inspiring creative process," said Allison Spampanato, Senior Vice President, Product Development, Pottery Barn Teen. "She has built Pink Palm Puff around a vibrant, optimistic point of view that teens genuinely connect with. Together, we translated the brand's signature colors, coastal motifs and playful spirit into a collection that feels fresh, expressive, and full of personality. The result is a dreamy, surf-inspired assortment that gives teens new ways to bring their individual style into every corner of their space.”
"When I started Pink Palm Puff, my goal was simple: to create pieces that bring coastal living and sunshine into everyday life while helping create memories people hold onto for years to come,” said Lily Balaisis, Founder, Pink Palm Puff. “Partnering with Pottery Barn Teen felt like a natural extension of that vision. We've taken the beachy, optimistic spirit that our community loves to create an extension of the Pink Palm Puff lifestyle.”
To learn more about Pink Palm Puff for Pottery Barn Teen, please visit: www.pbteen.com/pinkpalmpuff. Join the conversation on social media with @potterybarnteen and @pinkpalmpuff.