7th Avenue Announces Opening of Showroom in Huntingdon Station, NY

July 9, 2026  by Karen Parrish in Business Strategy, Industry   

The Walt Whitman Shops location marks 7th Avenue's first showroom on Long Island and expands the brand's growing partnership with Simon Property Group, following the successful opening of its King of Prussia Mall showroom just months ago. Originally opened in 1962 as New York's first indoor shopping mall, Walt Whitman Shops serves as central Long Island's premier shopping destination, drawing visitors from Huntington, Dix Hills, Woodbury, Syosset, Melville, and Northport.

"Long Island has one of the highest concentrations of homeowners in the New York metro area, and we've seen strong online demand from this region for years," said Billy Shaw, Co-Founder and CEO of 7th Avenue. "Walt Whitman Shops gave us the opportunity to meet those customers where they already shop and to let them experience our sofas in person before buying."

7th Avenue: The Experiential Showroom Model

Unlike traditional furniture stores, 7th Avenue showrooms are carefully curated experiential spaces where customers can touch, feel, sit, and configure their very own modular sofa in a beautifully designed space. The Long Island showroom features the brand’s signature design elements, including European white oak hardwood flooring, custom travertine center, console, and coffee tables, aged brass chandelier and sconce lighting, and the brand’s iconic “Come Spill On Me” neon sign. The showroom experience also pairs visitors with dedicated Sales and Design Consultants who are trained to educate customers on the product and brand, help design custom configurations that best fit each customer’s home and lifestyle as well as answer any questions they may have.

“Every showroom we open is thoughtfully and intentionally designed to be an aspirational attainable space. One where it feels warm and welcoming, yet it is still elevated” said Josh Stinson, Co-Founder and COO of 7th Avenue. “Customers can walk in with their families (pets too) and experience our entire fabric offering, take part in a real spill test, test the modular functionality, and see for themselves how one of the most important purchases in their home will withstand the realities of everyday life.”

7th Avenue: Modular Sofa Features and Performance Fabric Technology

Every 7th Avenue sofa is engineered with proprietary performance materials designed for durability and everyday life:

- Water-Repellent, Stain-Resistant Fabrics: PFAS-free coating technology withstands spills, including water, wine, coffee, pet accidents, and ketchup

- Removable, Machine-Washable Covers: All seat and side covers are removable and go directly into the washing machine

- Endless Modularity: Each seat and side can be rearranged into any sofa configuration and size — from a 2-seat loveseat to a 10-seat pit sectional.

- Hidden Optional Storage: Built-in storage compartments within modular sections

- OEKO-TEX and GreenGuard Gold Certified: Non-toxic fabrics free of flame retardants and formaldehyde

- Lifetime Frame Warranty: Lifetime warranty on frame and construction

7th Avenue: Continued National Showroom Expansion

The Walt Whitman Shops opening brings 7th Avenue's national showroom count to more than 20 locations across the United States, with additional openings planned throughout summer and fall 2026. The Long Island location represents the brand's second showroom within the Simon Property Group portfolio, following King of Prussia Mall in the Philadelphia area, part of a broader partnership that includes additional planned locations across the country.

7th Avenue showrooms can be found in major markets including Los Angeles, New York City, Las Vegas, Austin, Nashville, Dallas, Denver, Philadelphia, Portland, Sacramento, and Miami, among others. Customers can also shop the full collection online at 7thavenue.co.