Daily News
From Home Furnishing Business
Anderson Tuftex Expands Portfolio with New Introductions
July 7,
2026 by Karen Parrish in Business Strategy, Industry 
Anderson Tuftex, the premium hardwood and carpet brand of Shaw Industries Group Inc. (Shaw), is expanding its portfolio of luxury, eco-conscious design with three new 2026 product introductions. The launch spans two carpet collections and one hardwood. These introductions reinforce Anderson Tuftex's position at the intersection of design leadership and material integrity.
"This launch reflects a more intentional point of view for Anderson Tuftex, one rooted in texture, materiality and the way a floor shapes the feeling of a room," said Bailey Walton, brand leader of Anderson Tuftex. "We balanced graphic, design-forward statements with refined foundations, giving designers and homeowners pieces that feel distinctive, livable and deeply considered."
Anderson Tuftex is expanding its Still Life Collection and debuting Alta Moda, a new wool carpet collection. The Still Life additions deepen the brand's solution-dyed nylon portfolio as a core platform built to anchor the collection long term. Within the collection are styles Lumen and Obscura, which draw inspiration from the quiet artistry of light, texture and composition through plush textures and refined patterns. Both styles are crafted from 100%solution-dyed ANSO High-Performing Nylon with SoftBac backing—Lumen in a palette of 18earthy neutrals and nuanced hues, Obscura in 18 warm neutrals and earth tones suited for modern living.
The Alta Moda Collection features Mixtura and Velluto, crafted from 100% wool—marking the brand's first new wool introductions since January 2025. Mixtura evokes the spirit of heirloom textiles through an organic, patchwork cut-and-loop construction offered in a soft palette of three colors. Velluto brings bold tactility to the floor through a sculptural velvet finish with a subtle drop-stitch stripe, available in five colors spanning saturated hues and soft neutrals.
"We're focused on the eco-conscious and luxury consumer,” Walton said. “There is a mindset of buying fewer but better. People want to invest in heirloom quality, durable materials that are going to withstand the test of time. Wool stands up really well to lots of wear and tear and traffic. It's a material that gets softer and more beautiful with age."
Anderson Tuftex is also releasing a new hardwood product, Heritage Oak, that captures the quiet elegance of white oak through wide 8.5-inch planks and a hand-applied oil finish. Reactive staining draws out the wood's natural variation, revealing rich depth and a timeworn beauty. The collection is offered in eight neutral colors that bring warmth, softness, and a grounded foundation to any space.
For more information, please visitandersontuftex.com/en-us and follow the brand on Facebook and Instagram (@andersontuftex).