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From Home Furnishing Business
E.S. Kluft Showcases Aireloom Preferred Collection at Las Vegas
June 25,
2026 by Karen Parrish in Business Strategy, Industry 
E.S. Kluft & Company will showcase the newest generation of the brand’s top-selling Aireloom Preferred Collection at 2026 Summer Las Vegas Market. Introduced at Winter Market and now available at retail stores across the USA and Canada, the collection includes four distinct product lines, each containing 14 different models with a wide range of firmness, construction and prices.
In addition, the new Aireloom Preferred Collection has achieved OEKO-TEX® STANDARD 100 Class II certification (products with direct skin contact) under Annex 4 (testing considering human ecology), ensuring that every material used in the entire mattress meets the highest standards for safety.
“Aireloom is the first luxury handmade mattress brand in the United States with an entire collection that meets this globally recognized, rigorous standard for safety,” said Jon Stowe, Managing Director of E.S. Kluft & Company. “As a company built on craftsmanship, integrity, and responsibility, achieving OEKO-TEX® STANDARD 100 certification is incredibly meaningful for us.”
Achieving this distinction required that every single component of all mattresses and luxury pad in the new Aireloom Preferred Collection be tested and certified – from fabrics and foams to springs, threads and buttons. In total, 94 unique components and materials were rigorously tested for more than 1,000 harmful substances to meet the certification’s exacting standards.
And while many brands make claims to have OEKO-TEX® STANDARD 100 certified materials, that may only apply to a few layers or components and not the entire mattress.
In addition, the newest Preferred Collection offers a suite of natural materials and advanced cooling technologies to provide enhanced comfort and performance. These include:
— 100% natural latex layers, reinforcing the brand’s emphasis on natural materials which include silk, wool, cotton and TENCEL™. Natural latex offers comfort, durability, breathability and temperature regulation as well as hypoallergenic, environmentally friendly and sustainable benefits.
— An improved panel that continues to utilize natural TENCEL™, while now adding temperature management – instant contact cooling and continuous evaporating cooling that keeps you cool throughout the night.
— Copper coated micro coils which have antimicrobial and anti-inflammatory properties while enhancing durability and temperature regulation.
— Horsehair (higher-end model), prized for its strength and breathability, is a natural fiber that functions like tiny springs while providing antibacterial, anti-mite and temperature control properties.
— Infused additives such as graphite, copper, titanium and CelsionPLUS™ with phase-change technology improve responsiveness temperature management and overall comfort.
Aireloom Preferred models are offered in tight top, euro top, Streamline™, and Luxetop™ constructions priced at retail from $2,999 to $8,499 (Queen size).
At 2026 Summer Las Vegas Market, July 26-30, E.S. Kluft will feature its collections from the Kluft, Aireloom and Marshall Mattress brands in two showrooms – C-1501 and C-1562 – at the World Market Center.