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From Home Furnishing Business
Pottery Barn Kids Announces Collaboration with Bria Hammel
June 25,
2026 by Karen Parrish in Business Strategy, Industry 
Pottery Barn Kids, portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced a new collaboration with popular interior designer, Bria Hammel. Known for her nationally recognized interior design firm and bestselling design book, Hammel has built a loyal following through her ability to blend classic design principles with fresh, family-focused functionality. Her debut collection for Pottery Barn Kids translates that philosophy into pieces that inspire imagination, comfort and connection.
The new Bria Hammel for Pottery Barn Kids collection showcases Hammel's passion for creating homes that are both elegant and livable through thoughtfully designed children’s furniture, bedding, lighting, rugs, gear, bath, decorative accessories and storage solutions. Each piece reflects Hammel’s signature aesthetic and ability to create elevated spaces that feature a fresh take on family-focused functionality.
"I've long admired Bria's ability to balance sophistication with a sense of ease," said Allison Spampanato, Senior Vice President, Product Development, Pottery Barn Kids. "Her signature aesthetic—soft, layered and inviting—felt like a natural complement to Pottery Barn Kids. Together, we've created a collection that celebrates the beauty of childhood and the comfort of home through timeless pieces designed to feel both fresh and enduring.”
"Designing children's spaces has always been one of my favorite parts of any project,” said Bria Hammel. “It's often the first space in a home that feels distinctly their own, a place where a child is free to simply be themselves. Partnering with Pottery Barn Kids to create pieces that play such a meaningful role in family life feels incredibly special. These are pieces that become part of bedtime routines, birthday celebrations, after-school homework sessions, and those quiet, cherished moments at the end of the day. Bringing this collection to life has been a true dream come true.”
Designed to bring personality and charm to nurseries and kids’ spaces, the collection includes furniture such as cribs, beds, nightstands and dressers, along with textiles in prints that range from florals and timeless plaids to playful construction-inspired motifs. The assortment spans baby and kids’ bedding, rugs, towels and bath essentials, as well as lighting, decorative accessories and a vintage-inspired goose rocker that adds a storybook touch to any room.
For more information about Bria Hammel Interiors for Pottery Barn Kids, please visit: www.potterybarnkids.com. Follow along on social @potterybarnkids and @briahammelinteriors.