Daily News
From Home Furnishing Business
Intiaro Partners with Fletcher Wakefield for Digital Product Visualization
June 22,
2026 by Karen Parrish in Business Strategy, Industry 
Intiaro, a leader in digital product visualization and configuration technology for the home furnishings industry, has inked a new partnership with Fletcher Wakefield, a respected trade-only interior design showroom based in Stamford, Connecticut, with members located throughout the U.S.
Following the launch of Fletcher Wakefield’s new website last fall, the company selected Intiaro to bring advanced visualization and product configuration capabilities directly into that digital experience. Interior designers, architects and industry professionals visiting the Fletcher Wakefield website are now able to customize and visualize furniture from participating brands using Intiaro’s industry-leading configurator, automatically generate pricing through integration between Intiaro and Fletcher Wakefield systems, and place orders within a streamlined e-commerce environment.
Leveraging Intiaro’s partner network, Fletcher Wakefield members can explore product options, materials, and finishes in real time from participating brands such as Adriana Hoyos, Rowe, Century, Jessica Charles, Interlude, Hancock & Moore, Lexington, and Theodore Alexander.
Since the implementation of the new technology, Fletcher Wakefield has seen significant growth in platform engagement. Product visualizations grew 400% from September 2025 to April 2026, and users grew nearly ten-fold during that same time.
“We wanted to build an easy-to-use yet powerful platform where designers can explore collections, configure pieces, see accurate pricing, and place orders with confidence,” said Gavin McCaul of Fletcher Wakefield. “Integrations are key for unique projects and Intiaro was the only partner with robust enough architecture to make our unique vision come true.”
The partnership reflects strong demand and increasing expectation from the interior design industry for advanced digital tools that match the flexibility and customization inherent in designing spaces. By combining Fletcher Wakefield’s sourcing expertise with Intiaro’s technology, the platform will simplify the process of configuring complex furniture products while maintaining the curated guidance designers value.
“Fletcher Wakefield has long been known for its highly curated approach to supporting the design community,” said Michal Stachowski, Intiaro’s chief commercial officer and co-founder. “Through this collaboration, we were able to leverage our extensive experience and APIs to help the brand achieve its goal of creating the most innovative commerce portal for the design community.”
Intiaro’s configurator technology enables furniture manufacturers and their retail or design partners to digitally represent complex, customizable products while maintaining accurate product visualization and pricing. The company’s platform also supports scalable visual content generation, digital merchandising, and sales enablement tools that help brands and partners across digital channels.