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From Home Furnishing Business

Bassett Furniture Opens Location in Cincinnati Market

Bassett Furniture has returned to the Cincinnati market with the opening of its newest store in Deerfield Towne Center, an open-air lifestyle complex in Mason, Ohio.

To kick off the store’s official grand opening celebration, Bassett will host a Lunch & Learn for the interior design trade on June 26 from 12 p.m. to 2 p.m.

Independent interior designers are invited to join Bassett’s in-store design consultants for lunch and networking opportunities as well as a special Furniture Construction Class where they can discover the essentials of wood characteristics and joinery methods. Event attendees can also earn 0.5 Continuing Education Units (CEUs). Designers interested in attending are encouraged to register by June 22, by calling (513) 716-0705.

“We are very focused on attracting the design trade to our new store and really making this store into a design hub,” said Nick Gee senior vice president of Bassett Retail. “So much of the clientele here in the Cincinnati market utilizes a designer to do their work. Our goal is to educate those independent designers in the area about all the free resources and tools Bassett offers that they can use to help their clients bring their dreams to life.”

Indeed, formatted with the design community in mind, Gee said the 15,000-square-foot store is designed to feel intimate, but thoroughly modern. An example are monitors inside the store’s Custom Shop that feature Bassett’s 3D room planner and can be used to show off home call presentations.

“Following trips out to the home for measurements and consultation, customers can sit with their designer and experience Bassett’s full design capabilities based on what they’ve told us they want,” Gee said.

Like previous Bassett stores, the Custom Shop itself represents approximately one-third of the floor space but differs somewhat from previous iterations with the addition of larger fixtures for products like accent pillows. Upon entering the store, the updated pillow display is just one indication of the retailer’s custom capabilities, with pillows showcased alongside fabric, leather, wood and rug samples, and the Custom Shop’s signature upholstered furniture covered in plain white—all designed to inspire “play.”

“It’s been eight years since we’ve had a store in the Cincinnati market and the community is really welcoming us back. Customers are wowed by the new store's format. People walking through the door sense that we are here to improve their living spaces and lifestyles through design. We want to further educate consumers about the positive impact a well-designed, comfortable space can have on their day-to-day life,” Gee added.

Located in a booming market demographically, the new store is situated in a fast-growing suburb with good schools and new restaurants about 30 minutes from downtown Cincinnati.



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